Social Media and Marketing Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our brand presence, and engaging with our audience across various platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of social media trends to effectively promote our products and services. Commission structure based on sales metrics.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across various social media platforms.
• Monitor social media channels for trends, feedback, and engagement opportunities using social listening tools.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies and report on campaign effectiveness.
• Collaborate with the marketing team to align social media efforts with overall marketing goals and campaigns.
• Manage paid advertising campaigns on platforms such as Facebook Advertising to drive traffic and conversions.
• Utilize tools like Hootsuite and Buffer for scheduling posts and managing multiple accounts efficiently.
• Engage with followers, respond to inquiries, and foster relationships within the online community.
• Conduct keyword research to optimize content for SEO purposes.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Skills

• Proficient in SEO principles and techniques to enhance content visibility.
• Strong understanding of social media management tools such as Hootsuite and Buffer.
• Experience with Adobe Creative Suite including Photoshop and Illustrator for graphic design needs.
• Knowledge of public relations strategies to effectively communicate brand messages.
• Expertise in content creation that resonates with target audiences across various platforms.
• Familiarity with e-commerce strategies to promote products effectively online.
• Strong relationship management skills to build connections with followers and influencers.
• Ability to proofread content for clarity, grammar, and branding consistency.
• Experience in digital marketing tactics including video editing and photography for engaging content creation. Join us as we expand our digital footprint and connect more deeply with our audience through innovative social media strategies!

Job Types: Part-time, Contract

Pay: $18.00 - $24.00 per hour

Expected hours: 4 – 20 per week

Benefits:

• Employee assistance program

People with a criminal record are encouraged to apply

Work Location: Remote