Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to join our team. In this role, you will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence and improve marketing efforts. You will work closely with various departments to ensure that our branding and messaging are consistent across all platforms while engaging with our customers effectively.

Responsibilities

• Develop and execute comprehensive social media marketing strategies that align with business goals.
• Create engaging content for various platforms including Facebook, Instagram, and Tiktok.
• Utilize SEO techniques and keyword research to optimize content for search engines and our website using Squarespace and other proprietary platforms.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
• Manage social media advertising campaigns, including Facebook Advertising and other paid promotions.
• Analyze performance metrics using tools like Google Analytics to assess the effectiveness of campaigns.
• Small kine Graphic Designing to create visually appealing graphics using Adobe Creative Suite and Canva.
• Oversee public relations efforts to maintain a positive brand image.
• Conduct proofreading of all content to ensure clarity and accuracy before publication.
• Engage in relationship management with influencers and partners in the industry.
• Stay updated on digital marketing trends, e-commerce strategies, and best practices in social media management.
• Capture high-quality photography and video content for promotional use.

Skills

• Proficiency in social media management tools such as Later, Canva and Elfsight.
• Strong understanding of digital marketing principles including branding, e-commerce, and public relations.
• Experience in content creation.
• Familiarity with web analytics tools to track performance metrics effectively.
• Excellent communication skills with a keen eye for detail in proofreading and editing content.
• Ability to manage multiple projects simultaneously while maintaining high-quality standards.
• Strong relationship management skills to foster connections within the industry and amongst coworkers. You will be working with our Nursery Team, Office staff and Events Team.
• If you are passionate about social media marketing and possess the skills necessary to drive engagement and brand awareness, we encourage you to apply for this exciting opportunity!

Job Type: Full-time

Pay: $45,788.35 - $62,400.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Kīhei, HI 96753