Social Media and Marketing Manager

Job Summary
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our brand presence, and engaging with our audience across various platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to drive engagement and growth.

Responsibilities

• Develop and implement comprehensive social media strategies that align with business goals.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor social media channels for trends and insights through social listening.
• Analyze performance metrics using tools such as Google Analytics and web analytics to optimize campaigns.
• Manage paid advertising campaigns on platforms like Facebook Advertising to increase reach and engagement.
• Collaborate with the marketing team to ensure brand consistency in messaging and design.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and tracking performance.
• Conduct keyword research to enhance SEO efforts related to social media content.
• Engage with followers, respond to inquiries, and build relationships with the online community.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Experience

• Proven experience in social media management or digital marketing roles.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs.
• Strong skills in content creation, including photography and video editing.
• Familiarity with public relations strategies and e-commerce platforms is a plus.
• Excellent proofreading skills with a keen eye for detail in branding consistency.
• Knowledge of relationship management techniques to foster community engagement.
• Experience with social media marketing strategies that drive measurable results. Join us in shaping our brand's voice and engaging our audience through innovative social media initiatives!

Job Type: Full-time

Pay: $17.00 - $19.00 per hour

Expected hours: 40 per week

Work Location: In person