Social Media and Marketing Manager

Overview
We are seeking a dynamic and creative Social Media and Marketing Manager to join our team. This role is pivotal in enhancing our online presence and driving engagement through innovative marketing strategies. The ideal candidate will possess a strong understanding of digital marketing, social media management, and branding, with the ability to create compelling content that resonates with our audience.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms.
• Create, curate, and manage published content (images, video, written) that aligns with our brand voice and marketing goals.
• Conduct SEO and keyword research to optimize content for search engines and improve organic reach.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to monitor social media performance and web analytics.
• Engage in social listening to understand audience sentiment and adapt strategies accordingly.
• Collaborate with the graphic design team to produce visually appealing marketing materials using Adobe Creative Suite (Photoshop, Illustrator).
• Manage Facebook Advertising campaigns to drive traffic and conversions for e-commerce initiatives.
• Foster relationships with influencers and public relations contacts to enhance brand visibility.
• Analyze data from campaigns to inform future marketing efforts and report on key performance indicators.
• Oversee video editing projects for promotional content on social media platforms.

Experience

• Proven experience in social media marketing, digital marketing, or a related field.
• Strong proficiency in SEO practices, keyword research, and web analytics tools.
• Familiarity with graphic design principles and experience using Adobe Photoshop and Adobe Illustrator.
• Experience with content creation across various formats including photography and video editing.
• Knowledge of public relations strategies and relationship management techniques.
• Excellent proofreading skills with a keen eye for detail in branding consistency.
• Ability to work collaboratively within a team environment while managing multiple projects simultaneously. If you are passionate about leveraging social media to drive brand success and have the skills necessary to thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity.

Job Type: Part-time

Pay: $20.00 - $30.00 per hour

Expected hours: 1 – 5 per week

Work Location: Hybrid remote in Mount Holly, NJ 08060