Social Media and Marketing Manager

Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our platforms. This role requires a blend of creativity, analytical thinking, and strong communication skills to ensure that our social media efforts align with our overall marketing goals.

Duties

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that resonates with our target audience while maintaining brand voice and identity.
• Monitor social media channels for trends, customer feedback, and engagement opportunities through social listening.
• Utilize tools such as Hootsuite, Buffer, and Google Analytics to schedule posts, analyze performance metrics, and optimize campaigns.
• Collaborate with the graphic design team to produce visually appealing graphics using Adobe Creative Suite (Photoshop and Illustrator) for social media posts.
• Conduct keyword research and implement SEO best practices to improve organic reach and visibility.
• Manage paid advertising campaigns on Facebook and other platforms to maximize ROI.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner while fostering relationships with the online community.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing and e-commerce.

Skills

• Proficient in social media management tools and analytics platforms (Google Analytics).
• Strong understanding of SEO principles, keyword research techniques, and web analytics.
• Experience in content creation including writing, proofreading, photography, video editing, and graphic design.
• Knowledge of public relations strategies to effectively communicate brand messages.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Excellent relationship management skills with a focus on community engagement.
• Familiarity with branding concepts and digital marketing strategies is essential. If you are passionate about social media marketing and eager to make an impact through innovative campaigns, we encourage you to apply for this exciting opportunity as a Social Media Manager!

Job Types: Full-time, Part-time, Contract

Pay: From $55,000.00 per year

Work Location: In person