Social Media and Marketing Manager

<Job Overview>
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking an energetic and detail-oriented Social Media Manager to lead our brand’s online presence! In this dynamic role, you will develop innovative content strategies, manage multiple social media channels, and foster meaningful relationships with our community. Your creativity and analytical skills will drive brand awareness, boost engagement, and support our overall marketing goals. If you thrive in a fast-paced environment and love turning ideas into captivating visuals and stories, this is the perfect opportunity to make a real impact!

<Responsibilities>

• Develop and execute comprehensive social media strategies aligned with brand objectives to increase visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including text posts, images, videos, infographics, and blog articles that resonate with target audiences.
• Utilize social listening tools to monitor conversations about the brand, industry trends, and competitors; analyze insights to inform content planning and campaign adjustments.
• Manage daily social media activities using applications like Hootsuite or Buffer to schedule posts efficiently and track performance metrics.
• Design eye-catching graphics and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Implement SEO best practices by conducting keyword research to optimize content for search engines and improve organic reach.
• Run targeted Facebook Advertising campaigns to boost posts, generate leads, or promote events; analyze ad performance using Google Analytics for continuous improvement.
• Engage with followers by responding promptly to comments, messages, and reviews; build strong relationships through authentic interaction and community management.
• Collaborate with public relations teams to ensure consistent branding across all channels; assist in managing crisis communications when necessary.
• Track web analytics data to measure campaign success; prepare reports highlighting key insights and recommendations for future initiatives.
• Support e-commerce efforts by integrating social media campaigns with online sales platforms; leverage photography and video editing skills for product promotion.

<Experience>

• Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Deep understanding of social media platforms’ algorithms, advertising tools, and analytics features such as Facebook Ads Manager and Google Analytics.
• Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating compelling visual content.
• Hands-on experience with scheduling tools like Hootsuite or Buffer for efficient content distribution.
• Knowledge of SEO principles, keyword research techniques, and web analytics to optimize content reach.
• Excellent written communication skills with keen attention to proofreading and branding consistency.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills with the ability to engage diverse audiences effectively. Join us as a Social Media Manager — where your creativity fuels our brand’s voice! We’re dedicated to supporting your growth through ongoing learning opportunities and a vibrant team culture that celebrates innovation. This paid position offers you the chance to shape the digital narrative of a forward-thinking organization committed to excellence in digital marketing!

Job Type: Contract

Pay: $46,344.05 - $50,812.20 per year

Work Location: In person