Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives. This role involves developing and executing comprehensive social media strategies, managing brand presence across multiple platforms, and driving engagement through creative content creation. The ideal candidate will possess a strong understanding of digital marketing tools, analytics, and branding principles to elevate our company's online visibility and foster meaningful relationships with our audience.

Responsibilities

• Develop and implement strategic social media marketing plans aligned with company goals.
• Manage daily operations of social media platforms including Facebook, Instagram, tiktok.
• Create engaging multimedia content including graphics, videos, and photography utilizing Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Conduct keyword research and SEO optimization to enhance content visibility and web traffic.
• Monitor social listening channels to gather insights on customer sentiment and industry trends.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness.
• Manage public relations efforts to maintain a positive brand image across digital channels.
• Oversee paid advertising campaigns such as Facebook Advertising to maximize reach and engagement.
• Collaborate with cross-functional teams on branding initiatives and e-commerce strategies.
• Proofread all content for accuracy, consistency, and brand voice before publication.
• Cultivate relationships with influencers, partners, and customers to strengthen brand loyalty.

Experience

• Proven experience in social media management, digital marketing, or related roles.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), Adobe Premiere Pro or similar video editing tools.
• Hands-on experience with social media management platforms like Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research, and web analytics tools such as Google Analytics.
• Familiarity with social listening tools and public relations strategies.
• Ability to create compelling visual content including photography and graphic design.
• Experience managing paid advertising campaigns on platforms like Facebook Ads Manager.
• Excellent proofreading skills with attention to detail in branding consistency.
• Ability to analyze data insights to inform marketing strategies effectively. Join our team to leverage your creativity and technical expertise in shaping impactful digital marketing campaigns that resonate with audiences worldwide!

Job Types: Part-time, Contract

Expected hours: 10 – 30 per week

Experience:

• Social media management: 1 year (Required)

Location:

• Southfield, MI 48075 (Preferred)

Work Location: In person