Social Media and Marketing Manager

, Job Overview

We are seeking a dynamic and innovative Marketing Manager to coordinate our digital marketing efforts and elevate facility census. The ideal candidate will possess a strong background in assisted living, social media management, content creation, and digital marketing strategies. This role involves developing engaging campaigns, and fostering relationships with our community to drive assisted living awareness and growth.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
• Create compelling content, including graphics, videos, blog posts, and photography that align with assisted living and branding guidelines.
• Manage social listening tools to monitor reputation, industry trends, and customer/resident feedback.
• Execute targeted marketing campaigns to reach specific audiences effectively.
• Collaborate with care team to manage messaging and media outreach.
• Proofread all content for accuracy, clarity, and tone before publication.
• Engage in relationship management by interacting with followers and attending community engagements.
• Stay updated on the latest trends in assisted living, social media marketing, digital marketing tools, and industry best practices.

Qualifications

• Proven experience in marketing, public relation and social media management, digital marketing, or related roles.
• Strong knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools.
• Skilled in content creation, including graphic design, video editing, photography, and proofreading.
• Familiarity with Facebook Advertising and other paid social media campaigns.
• Excellent communication skills with the ability to craft engaging messages tailored to target audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously. This role offers an exciting opportunity for a creative professional passionate about marketing to make a significant impact on the care and welfare of senior citizens..

Job Types: Full-time, Temporary

Pay: $48,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Quincy, WA 98848