Social Media and Marketing Manager

Overview
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This dynamic role offers the opportunity to craft compelling content, develop impactful campaigns, and foster meaningful relationships with our online community. As a key driver of our marketing strategy, you will utilize your expertise in social media management, graphic design, and digital analytics to engage audiences, boost brand awareness, and support business growth. Join us if you're passionate about creating vibrant digital experiences and thrive in a fast-paced, collaborative environment!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity; leverage insights to refine campaigns
• Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and ROI
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks that enhance content appeal
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports with actionable insights
• Coordinate with public relations teams to ensure consistent messaging; handle relationship management with influencers, partners, and media outlets
• Oversee social media management platforms such as Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and streamlining workflows
• Implement SEO best practices including keyword research to optimize content discoverability across digital channels
• Support e-commerce initiatives by creating engaging product promotions and managing online storefronts

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns
• Demonstrated proficiency in social listening tools, web analytics (Google Analytics), and social media management applications like Hootsuite or Buffer
• Skilled in graphic design using Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing experience is a plus
• Knowledge of Facebook Advertising platform and experience managing paid campaigns for brand growth
• Strong understanding of SEO principles, keyword research techniques, and web analytics for data-driven decision making
• Excellent communication skills with the ability to craft compelling content tailored to diverse audiences
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment

Join us as our Social Media and Marketing Manager to inspire audiences through innovative content while driving measurable results. Bring your creativity, strategic thinking, and passion for digital marketing to help shape our vibrant online presence!

Job Types: Full-time, Part-time

Pay: From $11.00 per hour

Work Location: Remote