Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this energetic role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your expertise in digital marketing tools and creative design will be essential in shaping our online identity and fostering meaningful relationships with our community. Join us to lead vibrant marketing initiatives that inspire action and deliver measurable results!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and followers.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for graphic design projects that enhance visual storytelling.
• Plan and oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Analyze web analytics (Google Analytics), social media metrics (Hootsuite, Buffer), and campaign data to measure success, optimize strategies, and report performance.
• Coordinate public relations efforts by managing media relationships, crafting press releases, and organizing promotional events to strengthen brand visibility.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles, keyword research, web analytics, and e-commerce platforms is highly desirable.
• Strong written communication skills with an eye for proofreading and content creation that captivates audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Familiarity with video editing software for creating engaging multimedia content is a plus. Join us as a vital part of our vibrant team where your creativity fuels our growth! We are committed to fostering an inclusive environment that values innovation, collaboration, and professional development—empowering you to make a real impact through your marketing expertise!

Job Type: Part-time

Pay: $18.00 - $21.00 per hour

Expected hours: 20 – 30 per week

Benefits:

• Flexible schedule

Work Location: In person