Social Media and Marketing Manager

Job Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence! In this role, you will develop innovative marketing strategies, create captivating content, and manage social media campaigns that elevate brand awareness. Your enthusiasm and expertise will drive engagement, foster community relationships, and support our overall marketing goals. If you thrive in a fast-paced environment and love turning ideas into impactful digital experiences, this opportunity is for you!

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines.
• Utilize social listening tools to monitor online conversations, gather insights on audience preferences, and respond promptly to comments or inquiries to foster community relationships.
• Manage paid advertising campaigns on Facebook Advertising and other social media platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics using tools like Google Analytics and web analytics platforms to measure campaign performance and inform future strategies.
• Collaborate with cross-functional teams including graphic designers, web developers, public relations specialists, and E-commerce teams to ensure cohesive branding efforts.
• Oversee social media management tools such as Hootsuite or Buffer for scheduling posts, tracking engagement, and maintaining consistent content flow.
• Proofread all content meticulously to ensure clarity, accuracy, and brand consistency before publication.
• Stay updated on the latest trends in digital marketing, SEO practices, social media algorithms, and emerging platforms to keep our strategies innovative.

Requirements

• Proven experience in social media management and digital marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Strong knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with social listening tools and public relations tactics to enhance brand reputation.
• Ability to craft engaging content tailored for diverse audiences across multiple channels.
• Skilled in video editing and photography to produce visually appealing multimedia content.
• Familiarity with advertising platforms including Facebook Advertising and experience managing paid campaigns effectively.
• Excellent proofreading skills with an eye for detail to ensure high-quality output.
• Strong relationship management skills to collaborate effectively with internal teams and external partners.
• Knowledge of e-commerce platforms is a plus for integrating marketing efforts with online sales channels. Join us as we harness the power of digital storytelling! Bring your creativity, strategic thinking, and passion for social media marketing to help us connect with audiences worldwide while advancing your career in a vibrant environment dedicated to innovation!

Job Type: Contract

Pay: From $15.00 per hour

Work Location: Hybrid remote in Panama City Beach, FL 32407