Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and harness the power of social media to engage audiences, boost brand awareness, and drive business growth. Your energetic approach and creative mindset will be essential in shaping our online identity and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to lead digital marketing initiatives in a fast-paced environment committed to excellence and innovation.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and followers.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening tools to analyze brand sentiment, track industry trends, and gather insights for continuous improvement.
• Manage social media management tools such as Hootsuite or Buffer to schedule posts efficiently and track campaign performance with web analytics like Google Analytics.
• Design visually appealing graphics and videos that align with branding guidelines and marketing objectives while ensuring consistency across all channels.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Maintain strong relationships with influencers, media outlets, partners, and the community through effective relationship management strategies.
• Conduct keyword research for SEO optimization of digital content to improve search engine rankings.
• Oversee public relations initiatives by crafting press releases, managing media inquiries, and coordinating promotional events.
• Track campaign metrics regularly to assess effectiveness; prepare detailed reports on social media performance using analytics tools for data-driven decision-making.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing skills are a plus.
• Familiarity with social listening platforms like Brandwatch or Sprout Social is preferred.
• Hands-on experience managing social media management tools such as Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO best practices including keyword research, web analytics (Google Analytics), and content optimization techniques.
• Experience running paid advertising campaigns on Facebook Ads Manager or similar platforms with measurable results.
• Strong understanding of branding principles, public relations strategies, e-commerce concepts, and digital marketing trends.
• Excellent proofreading skills combined with the ability to craft compelling messages that resonate with diverse audiences. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! Bring your passion for digital storytelling, strategic thinking, and relationship building to a vibrant team dedicated to making an impact through innovative marketing solutions.

Pay: $15.00 - $25.00 per hour

Work Location: Hybrid remote in West Palm Beach, FL 33401