Social Media and Marketing Manager

Job Summary
We are seeking an energetic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this dynamic role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your creativity and analytical skills will be essential in managing our social media channels, executing targeted advertising, and fostering meaningful relationships with our audience. This paid position offers an exciting opportunity to shape the voice of a forward-thinking organization committed to impactful marketing.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media activities using tools like facebook business suite to schedule posts, monitor engagement, and respond to comments promptly.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activities to inform marketing tactics.
• Optimize content for SEO by conducting keyword research and integrating relevant hashtags to enhance visibility.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital channels to boost reach and conversions.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, track KPIs, and generate reports for continuous improvement.
• Collaborate with the public relations team to manage branding initiatives and maintain a consistent voice across all channels.
• Oversee graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation that aligns with branding standards.
• Support e-commerce initiatives by creating promotional content that drives online sales and enhances customer engagement.
• Maintain strong relationship management with influencers, partners, and community members to expand our network and foster brand loyalty.

Skills

• Proven experience in social media marketing with a strong understanding of platform algorithms and best practices.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design and video editing tasks.
• Expertise in social listening tools and techniques for market research and reputation management.
• Skilled in using scheduling tools like Facebook and others for efficient social media management.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Ability to create compelling content that combines visual storytelling with persuasive messaging.
• Experience managing Facebook Advertising campaigns with a focus on audience targeting and ROI optimization.
• Strong proofreading skills to ensure accuracy in all published content.
• Excellent relationship management skills for engaging with stakeholders across various channels.
• Familiarity with photography techniques relevant to digital content creation for social media use. Join us as a Social Media and Marketing Manager to energize our brand presence through innovative campaigns, data-driven insights, and creative storytelling!

Pay: $8.00 - $14.00 per hour

Benefits:

• Employee discount

Work Location: Hybrid remote in Parkersburg, IA 50665