Social Media and Marketing Manager

Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We’re seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop innovative marketing strategies, create captivating content, and leverage analytics to boost brand visibility. Your enthusiasm and creativity will drive meaningful connections with our community, elevate our digital footprint, and support our overall marketing goals. Join us to make a vibrant impact in the fast-paced world of digital marketing!

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; use this data to refine marketing tactics.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.
• Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports that inform future strategies.
• Foster strong relationships with influencers, media outlets, and community partners through effective public relations and relationship management efforts.
• Conduct keyword research for SEO optimization of content; ensure all digital content aligns with branding standards and best practices.
• Oversee e-commerce promotional campaigns to drive online sales; coordinate with sales teams for integrated marketing efforts.
• Proofread all content for accuracy, clarity, and brand consistency before publication; ensure high-quality visual design through graphic design skills.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and social listening tools to keep our strategies innovative.

Skills

• Proven experience in social media management with a strong understanding of platform algorithms and best practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; basic video editing skills are a plus.
• Expertise in social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Strong knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing strategies.
• Ability to craft engaging content tailored for diverse audiences across multiple channels; excellent proofreading skills are essential.
• Experience managing paid advertising campaigns on Facebook Ads or similar platforms; familiarity with campaign optimization is preferred.
• Exceptional relationship management skills to collaborate effectively with internal teams, influencers, media contacts, and partners.
• Knowledge of branding principles combined with creative thinking to develop cohesive visual identities across all digital assets.
• Familiarity with e-commerce platforms and online sales promotion strategies to support business growth initiatives.
• Ability to analyze data insights from various sources to inform strategic decisions; proactive problem-solving mindset. Join us as a Social Media and Marketing Manager where your energy fuels our brand’s growth! Bring your creativity, strategic thinking, and passion for digital storytelling—together we’ll elevate our presence in the vibrant world of social media marketing!

Job Types: Full-time, Part-time, Internship, Contract

Pay: From $15.00 per hour

Work Location: Remote