Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will develop and execute engaging social media strategies, oversee content creation, and implement marketing campaigns that resonate with our target audiences. Your expertise will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to lead digital initiatives in a fast-paced environment, leveraging your creativity and analytical skills to make a measurable impact.

Duties

• Develop comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media operations including scheduling posts, monitoring engagement, and responding to audience interactions using tools like Hootsuite or Buffer.
• Create compelling content including graphics, videos, photography, and written posts that capture brand voice and appeal to diverse audiences.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for designing visuals and editing videos to enhance campaign effectiveness.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights for strategic adjustments.
• Implement SEO best practices and keyword research to optimize content visibility across digital channels.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and return on investment.
• Collaborate with public relations teams to craft press releases, manage media relationships, and coordinate outreach efforts.
• Analyze web analytics and social media metrics using Google Analytics and platform-specific tools to measure campaign performance; prepare reports for continuous improvement.
• Oversee branding initiatives ensuring consistency in messaging and visual identity across all marketing channels.
• Support e-commerce efforts by integrating social media campaigns with online sales strategies.

Skills

• Proven experience in social media management and digital marketing strategies that drive engagement and growth.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and Adobe Creative Suite applications.
• Expertise in social listening tools and techniques to gather insights on audience sentiment and industry trends.
• Knowledge of SEO principles, keyword research, web analytics (Google Analytics), and content optimization strategies.
• Skilled in video editing (using Premiere Pro or similar software) and photography to produce high-quality multimedia content.
• Experience managing paid advertising campaigns on Facebook Advertising and familiarity with other ad platforms.
• Excellent relationship management skills for collaborating with cross-functional teams, influencers, media outlets, and stakeholders.
• Ability to proofread content meticulously ensuring clarity, accuracy, and brand consistency.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling and analytics tracking.
• Strong understanding of branding principles combined with creative storytelling abilities that resonate with target audiences. Join us as a Social Media and Marketing Manager to lead innovative campaigns that inspire action! Bring your passion for digital marketing, creativity, and strategic thinking to help us grow our vibrant community online while making a meaningful impact through compelling storytelling!

Pay: $16.00 - $20.00 per hour

Benefits:

• Flexible schedule

Work Location: In person