Social Media and Marketing Manager

Overview
Are you passionate about shaping compelling brand stories and engaging audiences across digital platforms? We are seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our online presence and elevate our marketing strategies. In this role, you will craft innovative content, manage social media channels, analyze digital performance metrics, and develop impactful campaigns that resonate with diverse audiences. Join us to drive brand awareness, foster community engagement, and contribute to dynamic marketing initiatives that make a real difference.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Utilize social listening tools to monitor online conversations, gather insights on customer sentiment, and identify emerging trends or potential issues.
• Manage social media management tools like Hootsuite or Buffer to schedule posts efficiently and track campaign performance.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and optimize ad spend.
• Conduct keyword research and apply SEO best practices to enhance content discoverability across digital channels.
• Analyze web analytics using Google Analytics and other tools to measure campaign effectiveness, website traffic, and user engagement; prepare reports for continuous improvement.
• Collaborate with cross-functional teams including graphic designers, photographers, public relations specialists, and E-commerce staff to ensure cohesive branding efforts.
• Maintain relationships with media outlets and influencers through effective public relations strategies to amplify brand messaging.
• Proofread all content meticulously to ensure clarity, accuracy, and consistency before publication.
• Stay updated on the latest trends in digital marketing, social media management, graphic design software like Adobe Creative Suite (Photoshop & Illustrator), and video editing tools to keep our strategies fresh and innovative.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in social media management platforms such as Hootsuite or Buffer.
• Skilled in graphic design using Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce platforms.
• Knowledge of public relations practices and relationship management with media partners or influencers.
• Ability to craft engaging content tailored for diverse audiences while maintaining brand consistency.
• Excellent proofreading skills with an eye for detail in all written materials.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms is highly desirable. Join us as a Social Media and Marketing Manager to energize our brand’s voice across all digital channels! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect meaningfully with our community while driving impactful results through innovative marketing initiatives.

Pay: $45,000.00 - $60,000.00 per year

Work Location: In person