Social Media and Marketing Manager

Job Summary
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will develop innovative content strategies, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creativity and strategic mindset will be essential in building strong relationships with our community enhancing our brand visibility, and supporting our overall marketing goals. This paid position offers an exciting opportunity to shape our online voice and make a meaningful impact in a fast-paced environment.

Responsibilities

• Develop comprehensive social media strategies aligned with brand objectives, focusing on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences.
• Manage daily social media activities and respond to comments or inquiries promptly.
• Implement social listening techniques to track brand mentions, industry trends, and customer feedback for continuous improvement.
• Utilize SEO best practices and keyword research to optimize content for search engines and increase organic reach.
• Oversee paid advertising campaigns on platforms like Facebook Ads to maximize ROI and target specific demographics effectively.
• Analyze web analytics and social media metrics using tools such as Google Analytics to measure campaign success and inform future strategies.
• Collaborate with cross-functional teams including graphic designers, public relations specialists, and e-commerce managers to ensure cohesive branding and messaging.
• Maintain up-to-date knowledge of digital marketing trends, emerging platforms, and new tools to keep our strategies innovative and competitive.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite for content creation.
• Hands-on experience with social media management tools
• Strong understanding of SEO principles, keyword research, web analytics (Google Analytics), and social listening techniques.
• Knowledge of Facebook Advertising and other paid digital marketing channels to drive targeted campaigns.
• Excellent proofreading skills with an eye for detail to ensure high-quality content output.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills to foster positive interactions with followers, partners, and stakeholders.
• Background in branding, public relations, e-commerce strategies, photography or video editing is a plus. Join us as we craft compelling stories that connect brands with audiences around our neighborhood

Pay: From $25.00 per hour

Benefits:

• Dental insurance
• Flexible schedule

Work Location: In person