Social Media and Marketing Specialist

Overview
We are seeking a creative and detail-oriented Social Media and Content Specialist to join our dynamic team. This role is pivotal in enhancing our online presence and engaging with our audience through compelling content. The ideal candidate will have a strong understanding of digital marketing strategies, social media platforms, and content creation techniques. You will be responsible for developing and executing social media campaigns that align with our and client brand's goals while fostering relationships with the audience.

Duties

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create high-quality content across various platforms including blogs, social media posts, and multimedia formats.
• Utilize SEO best practices to optimize content for search engines and improve organic reach.
• Conduct social listening to monitor brand sentiment and respond to audience inquiries promptly.
• Analyze performance metrics to refine strategies.
• Collaborate with post-production team to produce visually appealing content.
• Manage social media accounts.
• Execute Advertising campaigns to drive traffic and conversions.
• Engage in public relations efforts to enhance brand reputation and visibility.
• Conduct keyword research to inform content strategy and improve search engine rankings.
• Edit videos and photographs to create engaging multimedia content for various platforms.
• Proofread all content before publication to ensure accuracy and adherence to brand guidelines.

Skills

• Proficiency in social media management tools and analytics platforms.
• Strong understanding of SEO, keyword research, and digital marketing principles.
• Experience in graphic design .
• Excellent content creation skills with a focus on storytelling that resonates with target audiences.
• Knowledge of public relations strategies and relationship management techniques.
• Familiarity with various platforms and best practices for online sales and promotion.
• Ability to conduct social listening effectively to gauge audience sentiment.
• Strong proofreading skills with attention to detail in written communication.
• Experience in video editing for creating engaging visual content.

Job Types: Full-time, Part-time, Contract

Pay: From $20.00 per hour

Expected hours: 20 – 40 per week

Application Question(s):

• In the future, would you require sponsorship of working visa?
• Are you available to work (in-person) every Tuesday, Wednesday and Thursday? If yes, what is your availability?
• Is your availability fixed, or will it change in the near future?
• Would you be open to a full-time position in the future?
• Are you currently providing freelance work in the social media/photography/videography sector? If yes, in what capacity?
• Please list 2-3 dates and time ranges that you could do a virtual interview.

Work Location: In person