Social Media Assistant

Job Overview

We are hiring a highly organized and proactive individual to serve in a dual-role capacity: supporting the personal and professional life of a prominent automotive journalist and publisher, while managing the social media properties and brands for The Weekly Driver and MK Library.

This position is perfect for a versatile “right-hand” person who thrives in a fast-paced environment. You will seamlessly switch between managing editorial calendars, creating engaging content for social media, and handling the logistics of a busy active lifestyle.

Responsibilities

Administrative & Personal Support

• Calendar & Lifestyle Management: Manage a complex, ever-changing calendar that includes professional deadlines, car launches, and personal appointments.
• Travel Logistics: Coordinate detailed travel itineraries for press trips, events (e.g., Monterey Car Week, SEMA, CES), and personal vacations, including flights, accommodations, and dining reservations.
• Errands & Procurement: Handle personal errands such as picking up mail/packages and purchasing supplies.
• Household & Vendor Management: Act as the point of contact for household maintenance services, schedule repairs, and oversee home management tasks to ensure the personal life runs smoothly.
• Automotive & Gear Logistics: Assist with the coordination of automotive content and organize equipment for outdoor activities (e.g., photography gear, accessories, supplies for content creation) to ensure readiness for shoots and trips.
• Gatekeeping & Correspondence: Filter and prioritize emails and phone calls; handle confidential personal and business correspondence with absolute discretion.

Social Media & Content Creation

• Strategy & Growth: Develop, implement, and manage social media strategies to increase brand awareness and engagement across Instagram, Facebook, Pinterest, Reddit, and TikTok.
• Content Production: Utilize photography and video that reflects the brand’s image; edit video content for promotional stories and Reels to enhance visual storytelling.
• Community Management: Create and post engaging content (stories, posts) and respond to follower comments and DMs in a timely manner to foster a vibrant community.
• Analytics: Analyze social media metrics to track engagement and reach, using data to refine strategies and improve audience growth.
• Campaign Organization: Organize content creation campaigns, ensuring all details, from scheduling to publishing, are handled with precision.
• Website Support: Use WordPress to edit and update blog posts, applying SEO/SEM tools to ensure content is optimized for search engines and reader engagement.

Skills & Qualifications

• Proactive Organization: Exceptional time management and planning skills; ability to anticipate needs before they arise.
• Communication: Strong writing and verbal communication skills, capable of producing captivating captions and professional emails.
• Discretion: Proven ability to handle confidential information and personal details with the highest level of integrity and privacy.
• Tech Savvy: Comfortable operating in a Mac/OSX environment with various Apple devices. Proficiency in social media management tools and WordPress.
• Creative Suite: Familiarity with photo and video editing software (Canva, Lightroom, Photoshop, Premiere Rush/CapCut).
• Photography: Competent in photography using DSLR/mirrorless cameras, with an eye for detail and visual aesthetics.
• Driving & Travel: Valid driver’s license with a clean driving record (essential for handling vehicle-related tasks). Willingness to travel occasionally for major events, which range from a day to a week in length.
• Flexibility: Ability to work collaboratively in a team environment while remaining self-motivated and adaptable to changing schedules.

Job Types: Full-time, Part-time

Pay: $25.00 - $30.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Application Question(s):

• What are your social media handles? Ex: @themklibrary
• Show your attention to detail: respond to this by sending a DM to one of the company's IG accounts with something that grabs attention.

Language:

• English (Required)

Ability to Commute:

• Sacramento, CA 95831 (Required)

Work Location: In person