Social Media Assistant (UAE National)

Job Summary

1. Purpose and Scope

The Marketing Assistant supports the day-to-day work of the Marketing and Admissions Department by capturing high-quality photo and video content, creating social media posts, assisting with basic design tasks, and supporting the school’s media assets and collateral.

Under the direction of the Head of Marketing & Admissions, this role contributes to the delivery of Arbor School’s marketing strategy by supporting storytelling and engagement across all channels.

2. Key Responsibilities

• Capture high-quality images and short-form videos during the school day and at events.
• Basic editing of photos and videos for social media and internal use.
• Support with drafting, scheduling and posting social media content.
• Keep up to date with social media trends and developments.
• Identify daily opportunities to gather stories, quotes and visuals from across the school.
• Assist with design and creation of digital and traditional marketing materials.
• Organise and maintain the photo, video and asset library.
• Support the wider team with event planning and execution, as needed.
• Carry out any reasonable duties as requested by the wider Marketing and Admissions Team.

Other

• Adhere to school policies and the Arbor Staff Handbook.
• Take responsibility for continuous professional development and participate in relevant training.
• This job description may be updated in consultation with the post holder to reflect changing priorities.

Skills:

• Photography and videography
• Social media
• Design and video editing (Canva/Adobe Creative Suite)