Social Media & Brand Manager

• Location
• High Q Tower, Lahore
• Date
• 22, July 2026
• Job Type
• Full Time (On-site)
  
  

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing and business objectives.
• Build, manage, and strengthen the company’s brand identity across all digital platforms.
• Create and oversee content calendars for social media channels, ensuring consistent brand messaging and timely publishing.
• Collaborate with designers, video editors, copywriters, and marketing teams to produce engaging content.
• Plan and execute organic social media campaigns to increase brand awareness, engagement, and community growth.
• Monitor social media trends, platform updates, competitor activities, and emerging content opportunities.
• Manage online communities by responding to comments, messages, and customer inquiries while maintaining a positive brand image.
• Analyze social media performance using analytics tools and provide regular reports with actionable recommendations.
• Work closely with the performance marketing team to align organic and paid campaigns.
• Develop employer branding initiatives across LinkedIn and other professional platforms.
• Coordinate influencer collaborations, partnerships, and user-generated content campaigns when appropriate.
• Ensure all marketing communications maintain a consistent brand voice, visual identity, and messaging.
• Manage multiple social media platforms including LinkedIn, Facebook, Instagram, X (Twitter), YouTube, TikTok, and emerging channels.
• Identify opportunities to improve audience engagement, lead generation, and brand visibility.
• Stay updated on industry best practices and recommend innovative content strategies.
  
  

Required Skills / Competencies

• 3-6 years of experience in Social Media Management or Brand Management
• Strong understanding of social media platforms, algorithms, and content best practices.
• Excellent written and verbal communication skills.
• Strong storytelling and brand messaging abilities.
• Experience developing content strategies and editorial calendars.
• Knowledge of social media analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).
• Experience using social media management platforms such as Hootsuite, Buffer, Sprout Social, or similar.
• Ability to interpret performance metrics and optimize content based on data.
• Strong project management and organizational skills.
• Excellent attention to detail and commitment to brand consistency.
• Creative thinking with the ability to generate innovative campaign ideas.
• Basic understanding of graphic design principles and visual branding.
• Experience collaborating with designers, content creators, and cross-functional teams.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Understanding of digital marketing fundamentals, including SEO, email marketing, and paid social media.
• Self-motivated, proactive, and results-oriented.
  
  

Preferred / Nice-to-Have Skills

• Experience working in a digital marketing agency or managing multiple brands simultaneously.
• Familiarity with AI-powered content creation tools such as ChatGPT, Claude, Midjourney, or similar platforms.
• Experience with Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or Figma.
• Basic video editing skills for short-form social media content.
• Experience planning influencer marketing campaigns and partnership programs.
• Knowledge of employer branding and corporate communications.
• Familiarity with social listening and reputation management tools.
• Understanding of marketing funnels, lead generation, and conversion optimization.
• Experience with WordPress or CMS platforms.
• Basic knowledge of paid social media advertising and campaign optimization.
• Experience creating monthly performance reports and presenting insights to stakeholders.
• Certification in Social Media Marketing, Digital Marketing, or Brand Management is a plus.
  
  

Apply Now

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