Social Media & Brand Sr. Manager

ABOUT THE NBPA

The National Basketball Players Association (NBPA) is the union for professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA’s mission is to protect and advance the rights of our players. They are the game.

The NBPA advocates on behalf of the best interests of all NBA players, including through negotiating collective bargaining agreements, filing grievances on behalf of players, and counseling players on benefits and educational and post-NBA career opportunities. Business opportunities for players are generated by THINK450, the group licensing and partnership engine of the NBPA. With more than 80 active partnerships, THINK450 is dedicated to uncovering shared interests between players and leading brands to build more engaging collaborations.

The NBPA Foundation is dedicated to preserving the legacy of its members by supporting and assisting people, communities, and organizations worldwide. It spotlights and amplifies the global initiatives of professional basketball players, driving positive change through community building, charitable endeavors, and social entrepreneurship.

For more information, visit www.nbpa.com and follow @thenbpa on social.

POSITION OVERVIEW: The Social Media and Brand Senior Manager is responsible for developing and executing social media strategies and managing all content creation for the National Basketball Players Association (NBPA). Additionally, this role will focus on brand alignment across the organization, managing all creative services. They will be responsible for elevating the NBPA's digital and social media presence, including on platforms like YouTube, X, Instagram, Bluesky, and TikTok. The senior manager will also provide strategic guidance on content creation and posting to ensure alignment with brand messaging and broader marketing objectives.

DEPARTMENT: Communications

REPORTS TO: Director, Communications

RESPONSIBILITIES AND DUTIES:

• Lead the strategic development and execution of social media marketing campaigns to ensure content resonates with NBPA members and Think 450 partners, overseeing both organic and paid social content strategies.
• Create and edit engaging social-first content, including short-form video (and static graphics, ensuring quick turnaround times for trending moments.
• Provide editorial oversight and strategic guidance on content creation and posting to align with marketing objectives and brand messaging.
• Manage all digital assets, including current and archival photos and videos, and utilize technology to organize these assets.
• Manage the creative services agency and all photo and video vendors to ensure the production of high-quality, on-brand assets for various marketing platforms.
• Oversee multiple marketing and content initiatives simultaneously, ensuring timely delivery and adherence to project scopes and budgets.
• Manage all agencies and third-party vendors, contribute to budget management for paid media, and ensure brand consistency across all consumer-facing touch points.

QUALIFICATIONS :

• Bachelor's degree in a related field such as marketing, communications, or business.
• 5-7 years of experience in a related field
• Strong technical skills in social video editing and graphic design (e.g., Adobe Creative Cloud, CapCut, Canva, etc.) are required.
• Experience with project management in a fast-paced environment, with the ability to prioritize and work under tight deadlines.
• Deep knowledge of the basketball landscape and key personnel across the NBA, teams, sneaker brands, and agencies.
• Experience managing digital content.
• Thorough understanding of branding for the media industry and digital touchpoints.
• Strong relationships in the agency, production, and creative space.
• Advanced knowledge of earned, owned, and paid media platforms.
• General knowledge of the NBA media and social landscape a plus.

The NBPA will respond to those candidates whose qualifications are best aligned with the components of this job description and will continue to review resumes until the position is filled.

Salary will be commensurate with experience.

The NBPA offers a comprehensive benefits package that includes paid leave, medical, dental, and vision insurance, and a 401(k) plan with matching employer contributions.

The NBPA is an equal employment opportunity employer. The NBPA will consider all qualified applicants with no regard to the applicant’s race, ethnicity, religion, gender, gender identity, national origin, age, citizenship status, marital status, sexual orientation, veteran status, weight, disability, or any other status protected by New York or Federal anti-discrimination law.