Social Media Buyer

Job Title: Media Buyer (E-commerce / Digital Marketing)

Overview

We are looking for a highly skilled and data-driven Media Buyer with 5+ years of experience in digital advertising, technical SEO, landing page optimization, email marketing campaigns, and e-commerce platforms (Shopify & WooCommerce). The ideal candidate understands the full acquisition funnel and can optimize both traffic and conversions.

MUST BE AN ARABIC SPEAKER

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other platforms.
• Conduct audience research, competitor analysis, and market insights to guide targeting and creative strategy.
• Optimize landing pages for higher conversion rates (CRO) and ensure best practices in structure, speed, layout, and usability.
• Apply technical SEO to improve landing page performance, indexing, load speed, and quality scores.
• Manage and update landing pages within Shopify and WooCommerce.
• Create, plan, and optimize email marketing campaigns, including automations, flows, and retargeting sequences (Klaviyo, Mailchimp, HubSpot, etc.).
• Use CRM platforms for segmentation, customer journey mapping, and behavior-based retargeting.
• Track and analyze campaign performance (ROAS, CPA, CTR, CPC, conversions) and generate actionable insights.
• Run A/B tests on creatives, audiences, landing pages, funnels, and email flows.
• Collaborate with creative and development teams on content, ads, and customer journeys.
• Prepare weekly/monthly reports showing results, insights, and improvement recommendations.
• Stay updated with advertising platform changes and e-commerce marketing trends.
• Design, develop, and maintain scalable e-commerce applications and websites.
• Integrate payment gateways, inventory management systems, and third-party APIs.
• Implement SEO best practices and analytics tracking within web applications.
• Collaborate with marketing teams to align technical solutions with campaign goals.
• Manage and optimize social media ad campaigns across platforms (Facebook, Instagram, Google Ads).
• Analyze campaign performance data and provide actionable insights for improvement.
• Ensure website security, performance, and compliance with industry standards.

Requirements

• Minimum 5 years of experience as a Media Buyer or Performance Marketer.
• Strong experience with Shopify and WooCommerce.
• Solid understanding of technical SEO (site speed, indexing, structure, on-page optimization).
• Experience building and optimizing email campaigns and automation flows.
• Strong knowledge of CRM systems and audience segmentation.
• Advanced proficiency in analytics tools (GA4, Shopify analytics, tracking pixels, UTM setup).
• Excellent analytical skills and ability to interpret performance data.
• Strong communication, reporting, and teamwork skills.
• Ability to manage multiple accounts in a fast-paced environment.
• MUST BE AN ARABIC SPEAKER

Preferred Qualifications

• Bachelor’s degree in Computer Science, Software Engineering, or related field.
• Proven experience in e-commerce development (Shopify, Magento, WooCommerce, or custom platforms).
• Strong knowledge of digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
• Hands-on experience as a Social Media Buyer, including budgeting and ROI optimization.
• Proficiency in programming languages (JavaScript, PHP, Python) and frameworks (React, Laravel, Django).
• Familiarity with cloud services (AWS, Azure) and database management (MySQL, PostgreSQL).
• Excellent problem-solving skills and ability to work in cross-functional teams.
• Agency experience is a plus.
• Certifications in Google Ads, Meta Blueprint, SEO, or CRM platforms.
• Experience with CRO tools, funnel building, heatmaps, and A/B testing tools.
• MUST BE AN ARABIC SPEAKER

Job Type: Full-time

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• E-Commerce: 5 years (Required)

Language:

• Arabic (Required)