Social Media & Communications Specialist

Social Media & Communications Specialist

Location: Rapid City, SD (On-location)
Employment Type: Full-time | Non-exempt

Are you passionate about creating engaging social media content and driving impactful communications strategies? Join the Black Hills & Badlands Tourism Association (BH&B) team as our Communications & Social Media Specialist!

At BH&B, we’re dedicated to promoting the Black Hills and Badlands region as the ultimate destination for travelers. We’re looking for a creative and strategic professional to take our social media and communication efforts to the next level.

Key Responsibilities

As the Communications & Social Media Specialist, you will:

• Develop and execute a dynamic social media strategy across platforms like Facebook, Instagram, Pinterest, and LinkedIn.
• Create compelling content (written, visual, and video) to engage and grow our audience while maintaining our brand voice.
• Monitor, analyze, and optimize social media performance using AI tools and analytics platforms.
• Craft engaging content for web, email, blogs, and print materials.
• Collaborate with internal teams to align messaging with organizational goals and campaigns.
• Utilize AI-driven tools to enhance content creation, SEO optimization, and audience engagement.
• Write press releases, email campaigns, and other external communications for both consumers and industry partners.

What We’re Looking For

The ideal candidate is creative, tech-savvy, and thrives in a collaborative environment. We’re seeking someone with:

• Experience: Proven experience in social media management, communications, or a related field.
• Skills: Strong writing, editing, and verbal communication skills; proficiency with Adobe Creative Cloud (InDesign, Photoshop) and AI tools for content creation and analytics.
• Knowledge: Familiarity with SEO best practices, email marketing platforms, and AP Style guidelines.
• Characteristics: A professional, detail-oriented, and adaptable individual with a passion for learning and innovation.

Why Join BH&B?

• Be part of a collaborative team that promotes one of the most iconic regions in the country.
• Enjoy a flexible schedule, occasional travel opportunities, and a creative work environment.
• Make a lasting impact by shaping the way travelers discover and connect with the Black Hills and Badlands.

Compensation & Benefits

We offer a competitive salary, paid time off, and a comprehensive benefits package.

How to Apply

Ready to join our team? Submit your resume, cover letter, and portfolio or examples of your social media work through Indeed.

About BH&B

Black Hills & Badlands Tourism Association has been a unifying force for the region for over 85 years. Our mission is to serve members by promoting, advocating, and marketing the Black Hills and Badlands as a premier travel destination.

Job Type: Full-time

Pay: $20.00 - $23.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person