Social Media & Community Manager

Location

New York, NY

This role will report to our Manhattan office three days per week.

About Us

BNTO is an AI-powered omni-consumption subscription platform that personalizes your fashion experience with an innovative approach to new purchases, rentals, and resales.

Powered by ALMA.AI, our proprietary full-stack vertical AI solution, BNTO rethinks fashion's supply and demand by leveraging real-time inventory data and user behavior to drive smarter decisions—not just around what to offer, but how people can access it and at what price point. By connecting rental, resale, and new purchase options through a unified inventory pool, we dynamically match products with demand in the most efficient and personalized way. This approach allows us to flex inventory across consumption modes, unlock higher profitability, and give consumers ultimate flexibility—all while reducing waste and overproduction.

BNTO is part of ViaVia Corporation , and we are a Series B company in the fashion tech space, backed by industry-leading investors including Headline, Notable Capital, Basis Set Ventures, NEA, the AI Fund, and Exor.

About the Role

We're looking for a Social Media & Community Manager to own BNTO's social presence and bring our community to life. This is a creative, community-first position for someone who lives at the intersection of fashion, culture, and digital storytelling.

You'll work closely with other members of the marketing team, owning the day-to-day while shaping the bigger picture. If you're energized by building something from the ground up, love fashion, move fast, and know what's trending before it trends, this role is for you.

Roles & Responsibilities include

Social Media

• Own day-to-day posting across social platforms with a focus on Instagram and TikTok
• Execute a content calendar aligned with brand campaigns, drops, and cultural moments
• Spot trends early, move fast, and participate in real-time cultural conversations in BNTO's voice

Content Creation

• Create, film, and edit social-native content with other team members and bringing on outside content creators as needed
• Capture content at events, activations, and everyday brand moments
• Be comfortable being on camera as needed
• Bring a strong visual instinct and an eye for what performs

Community

• Manage comments, DMs, and community interactions with warmth and speed
• Engage authentically with subscribers, creators, and brand partners
• Identify and nurture top community members and brand advocates
• Support ambassador and creator community initiatives

Performance & Optimization

• Track content performance and engagement metrics across platforms
• Share clear insights on what's resonating and what isn't
• Test new formats, platform features, and creative approaches

Experience & Skills include

• 3 to 5 years of experience in social media, brand, and/or community, with a portfolio or channel that shows it
• Genuine passion for fashion, trends, and culture; you know what's relevant and why it matters
• Strong written communication skills with the range to nail a caption and write a thoughtful DM response in the same breath
• Empathetic and community-first, even in challenging situations
• Comfortable working cross-functionally with a distributed team
• Nimble, scrappy, and high-urgency; you thrive in a fast-paced, early-stage environment and pitch in wherever needed
• You believe feedback is a gift; you can receive and grow from feedback, and you can appropriate provide feedback to others as needed
• Deep platform fluency across Instagram and TikTok, with genuine curiosity for what's coming next
• Ability to travel domestically as needed
• Experience in fashion and video editing a plus

Compensation & Benefits

• Pay range of $90,000 to $110,000, depending on relevant factors such as experience, skill sets and the final job level. The higher end of this range is reserved for candidates with higher experience and qualifications.
• We offer medical, dental, vision and life insurance with generous company contributions, a company 401(k) plan; PTO policy with company holidays and paid parental leave; and generous equity.

Background Check : ViaVia Corporation will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.

Equal Employment Opportunity Employer : ViaVia Corporation is an Equal Employment Opportunity (EEO) Employer. It has been and will continue to be a fundamental policy of VIAVIA not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.