Social Media Copywriter (Wellness&Lifestyle)

Location: New York

About Us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We are looking for a culturally sharp Social Media Copywriter who can generate platform-native ideas and write compelling copy across formats. This person owns the thinking and language behind social content, from social system and content thinking to reactive moments.

This is someone who understands how ideas live and write in feeds.

Key Responsibilities

• Develop social-first concepts and content territories
• Own copy across captions, scripts, hooks, headlines and overlays
• Translate brand strategy into scroll-stopping executions
• Adapt brand campaigns into toolkits and platform-relevant content
• Contribute to content calendars and reactive opportunities
• Partner closely with AD and Video Creator to shape final output
• Contribute to reactive and trend-based content
• Help amplify brand campaigns into social
• Partner with Art Director and Video Creator to shape final deliverables
• Present ideas internally and contribute to client-ready materials
• Ensure tonal consistency across campaigns and always-on content
• Participate in meetings where trends, platform updates and emerging formats are monitored, discussed, and brainstormed

• 3–6 years of experience in social, digital, or integrated creative roles
• Strong portfolio demonstrating conceptual thinking and short-form writing
• Deep understanding of different social media consumer behaviors and trends
• Ability to adapt tone across brands, campaigns, and reactive formats
• Experience in wellness, beauty, or lifestyle categories preferred
• Strong understanding of Instagram, TikTok, Reels, Pinterest, Reddit, YouTube Shorts
• Ability to write short, sharp, human copy

Languages

• English (mandatory)
• Spanish (preferably)
• Any other languages are a plus.
  

What we offer

• 20 days of paid time-off (PTO) annually, prorated to your start date for the current calendar year. These would not include any National Holidays.
• 3 days of sick leave per year
• Individual medical insurance (one month after you start with us)
• Short-term disability plan
• 401(k) plan (retirement savings plan)
• Competitive pay & room to grow.
• Global playground, cutting-edge tools and trend-driven culture.

At Dragons Group, we are dedicated to creating a workplace that values diversity, equity, and inclusion. We welcome candidates from all backgrounds and strive to build an environment where every individual feels empowered and respected.