Social Media Content Creator

Location: New York, NY ( Hybrid - mostly remote ) 

Compensation: $75,000-85,000 based on skill level 

Type: Full-time, Contract to hire 

Valuation: $200M

Backed by: Top Silicon Valley Investors e.g. Y Combinator (YC), Liquid 2, Founder of Instacart, Founder of Reddit

Stage: D2C SaaS healthtech with real traction $1M a month and compounding at 15% MoM

TAM: $29.4B through 100M people in the US. Globally the addressable market grows to 600M people.

Reports to: Organic Lead 

About Ribbon Checkup:

Ribbon is building the future of proactive health. We help tens of thousands of paying customers every month through a D2C SaaS subscription that empowers people to take control of their health.

You’ll step into a profitable rocketship that’s gone from $0 to millions a month in less than 18 months powered by performance marketing. Now, we’re doubling down on organic and social growth to amplify that success. There is no legacy nonsense, no bloated team, and no rulebook.

If you’ve ever said “I wish I joined X startup at $1M/month”, this is that moment.

About The Role:

We’re looking for a social-first content creator who lives online – someone who instinctively knows what’s trending, what’s funny, and what drives engagement. 

You’ll work closely with our Organic Lead, with support from a graphic designer and copywriter, to turn concepts into high-performing social content while also pitching new ideas and identifying cultural moments and creative opportunities worth jumping on. You should be equally comfortable following a detailed brief as you are pitching and producing your own ideas to create content that feels effortlessly on-brand and natively social.

What You’ll Do: 

• Produce a high volume of short-form video content and photo carousels quickly for Instagram and TikTok, aligned with our brand’s voice and creative direction
• Act as a creative generalist with skills in design, videography, and storytelling 
• Edit video content following brand guidelines and style 
• Design on-brand carousels, memes, and visual assets 
• Source and organize footage, imagery, and sounds for upcoming content
• Ideate, pitch, and produce new ideas for engagement growth 
• Jump on smart cultural moments and trends with speed and creativity 
• Stay up to date on platform formats, algorithm shifts, and best practices 
• Collaborate and occasionally meet in person with the Organic Lead for shoots

About You: 

• 1 - 3 years of experience creating content for social media (DTC, e-commerce, or health/wellness brands a plus) 
• Lives and breathes internet, naturally staying on the pulse of culture 
• Comfortable being both behind and in front of the camera
• Skilled in editing on Premiere Pro and CapCut (After Effects is a plus) 
• Proficient in Photoshop and Canva for quick creative execution
• Knowledgeable about TikTok and Instagram algorithms and engagement tactics
• Organized, detail-oriented, and responsive to creative direction and feedback
• Excited to create content that connects with real audiences 

Bonus Points For:

• Experience working with wellness, lifestyle, or tech brands 
• Ability to create light motion graphics or animations in After Effects
• Familiarity with analytics and performance-driven creative testing
• Experience with professional camera operation (beyond iPhone)
• Interest in AI creative tools and emerging tech

What We Offer: 

• Competitive salary in a fast-growing startup
• Remote flexibility with in-person content days in NYC
• Flexible hours and creative autonomy
• Health coverage eligibility starting January 2026
• Access to the latest creative tools and tech
• The chance to shape the social voice of a company changing health for millions

To apply, please submit a resume, portfolio, and relevant links to nalani@ribboncheckup.com