Social Media Content Creator

Do you speak fashion? We're hiring! Let’s chat!
Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

Benefits You Will
Love..

• 50% Team Member discount for all Brands/Products

• Competitive Pay

• Wellness Support 24/7

• Performance & Peak incentives to reward & recognise our team

• Great benefits for YOU & your family – Medical, Dental, Vision + more

• 401(k) matching program, with a commitment to financial literacy and support

• Development opportunities that could take you anywhere

• Quarterly COG Awards + real time recognition

Social Media Content Creator

Key Responsibilities

• Create short-form video content (TikTok, Reels, YouTube Shorts) from concept to publish — filming, styling, appearing on camera, and editing.
• Produce fashion‑focused, culturally relevant content that resonates with Gen Z shoppers.
• Identify and jump on trends early to position the brand as first‑to‑market.
• Edit videos and photos using CapCut, Canva, or similar tools.
• Plan and support small onsite shoots, styling sessions, and content days.
• Manage daily posting, performance tracking, and optimization across TikTok and Instagram.
• Engage with the online community through comments, stitches, duets, and real-time interactions.
• Repurpose content across platforms while keeping tone and aesthetic consistent.
• Collaborate closely with creative, marketing, and brand teams to ensure alignment with voice and visuals.
• Produce ad-ready creative that converts while remaining playful, bold, and fashion-centric.
• Stay plugged into fashion, culture, memes, creators, and emerging platform features.

Must-Have Skills & Experience

• 2–3 years of experience creating social media content for brands or personal platforms.
• Strong on-camera presence and confidence styling, speaking, and filming.
• Strong understanding of TikTok’s algorithm, social media trends, and digital culture.
• Proven ability to create highly engaging, scroll‑stopping content in a fast‑paced environment.
• A fashion lover with an eye for styling, aesthetics, and detail.
• Skilled in editing short-form video.
• Highly organized, self-sufficient, and able to manage tight timelines.
• Positive team player who brings energy and creative perspective.

PHYSICAL REQUIREMENTS

Who are we?
Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs
in order to
fully participate in the recruitment process, please contact us at hrusa@cottonon.com.au so we may support you in completing the job application process.