Overview
We are seeking a creative and dynamic Social Media Content Creator to join our marketing team. This role involves developing engaging content across various platforms to enhance brand visibility, foster audience engagement, and support overall digital marketing strategies. The ideal candidate will have a passion for storytelling through visual and written content, with a strong understanding of social media trends and analytics. This is an exciting opportunity for someone eager to make a significant impact in the digital space while honing their skills in content creation, branding, and social media management.
Responsibilities
- Develop and execute innovative social media content strategies aligned with brand goals
- Create high-quality visual and written content including graphics, videos, and photography using Adobe Creative Suite tools such as Photoshop and Illustrator
- Manage daily posting schedules across platforms like Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer
- Monitor social listening channels to gather insights on audience preferences and industry trends
- Optimize content for SEO and incorporate relevant keywords to improve search engine rankings
- Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign effectiveness
- Engage with followers, respond to comments, and foster community relationships to enhance brand loyalty
- Collaborate with public relations teams to ensure consistent messaging and branding across all channels
- Manage paid advertising campaigns including Facebook Advertising to maximize reach and engagement
- Stay updated on the latest social media trends, tools, and best practices in digital marketing
- Proofread all content for accuracy, tone, and brand consistency before publishing
Skills
- Proficiency in Adobe Photoshop, Illustrator, and other Adobe Creative Suite applications for graphic design and video editing
- Strong knowledge of social media management platforms such as Hootsuite and Buffer
- Experience with social listening tools and techniques for audience insights
- Expertise in SEO practices, keyword research, and web analytics including Google Analytics
- Skilled in content creation including photography, video editing, and copywriting tailored for digital audiences
- Familiarity with Facebook Advertising and other paid social media campaigns
- Excellent proofreading skills with attention to detail in messaging tone and branding consistency
- Ability to manage multiple projects simultaneously while meeting deadlines
- Strong understanding of branding principles, relationship management, and public relations strategies
- Knowledge of e-commerce integration within social media platforms is a plus
- Creative mindset with a passion for digital marketing trends in social media marketing
Job Type: Part-time
Pay: $21.61 - $26.03 per hour
Work Location: Remote