Social Media Content Creator & Coordinator

Position Overview

Cultivated Agency is looking for a creative and organized Social Media Content Creator & Coordinator to help manage and grow our brands across social media.

This role is for someone who understands both sides of social media: the creative side and the execution side. You must be able to help create content ideas, write captions, understand trends, and support content creation, but the core of this role is organization, scheduling, DMs, influencer recruiting, UGC tracking, and keeping the social media calendar moving.

This is not just a posting role, and it is not only a content creation role. We need someone who can help keep our social media organized, active, responsive, and on-brand.

Our agency works with brands in the cannabis, hemp, nicotine, vape, lifestyle, and consumer product industries, so candidates must be comfortable working with 21+ brands and following compliant marketing guidelines.

About Cultivated Agency

Cultivated Agency is an in-house branding and marketing team that supports multiple brands across cannabis, hemp, vape, lifestyle, and consumer products. We create social media content, campaigns, product launches, influencer programs, digital media, packaging support, and brand storytelling.

Because we work across multiple brands, this role requires someone who can adapt to different tones and audiences. Each brand has its own voice, and this person must be able to understand the difference between them.

Primary Responsibilities

1. Social Media Scheduling & Organization

• Maintain and organize the social media content calendar.
• Schedule posts using Sprout Social.
• Keep track of upcoming campaigns, product launches, holidays, events, content deadlines, and posting schedules.
• Make sure captions, assets, posting dates, approvals, and platform requirements are organized.
• Coordinate with the content creator, designer, and marketing team to keep posts moving on time.
• Confirm that the correct content is scheduled for the correct brand, platform, and date.
• Help prevent last-minute posting issues by keeping the calendar organized in advance.
• Organize social assets, captions, links, campaign notes, and post details for easy team access.

2. Community Management

• Respond to DMs, comments, and audience interactions professionally and on-brand.
• Help build engagement across brand social platforms.
• Flag customer questions, complaints, product issues, or important messages to the correct team.
• Maintain each brand’s voice when communicating with followers.
• Encourage positive interaction and user-generated content when appropriate.
• Monitor audience conversations and identify common questions, feedback, or trends.
• Help make the brand feel active, responsive, and connected to its community.

3. Influencer Recruiting & UGC Management

• Find and recruit influencers or content creators that fit our brands.
• Send outreach messages and follow up with potential influencers.
• Collect needed influencer information such as contact details, shipping info, sizes, product preferences, and social handles.
• Help coordinate care packages and product seeding.
• Track who received packages, who posted, and who needs follow-up.
• Save, organize, and report influencer content, UGC, repost opportunities, and creator deliverables.
• Maintain influencer lists and communication records.
• Identify strong UGC that can be reused, reposted, or shared with the creative team.
• Help build a consistent influencer and UGC pipeline for the brands.

4. Trend & Platform Awareness

• Stay current on social media trends, platform updates, memes, sounds, formats, and cultural moments.
• Bring trend-based content ideas to the team.
• Understand how to adapt trends for cannabis, hemp, and vape brands in a compliant way.
• Monitor competitors and similar lifestyle brands for inspiration and positioning.
• Help identify what types of content are performing and what should be improved.
• Understand the difference between content that feels natural and content that feels overly forced or promotional.
• Pay attention to what audiences are engaging with across Instagram, TikTok, YouTube Shorts, Facebook, and X.

5. Social Media Content Creation

• Come up with creative content ideas for multiple brands.
• Shoot basic photo and video content for social media when needed.
• Create short-form content ideas for TikTok, Instagram Reels, YouTube Shorts, Facebook, and X.
• Write captions that match each brand’s tone and audience.
• Create hooks, content prompts, meme ideas, story ideas, and post concepts.
• Help create content that feels organic, relevant, and attention-grabbing.
• Work with the Content Creator — Photo & Video to plan and capture content.
• Help pair visuals with captions, sounds, trends, and storytelling angles.

6. Compliance & Brand Standards

• Make sure social content stays aligned with brand voice and compliance expectations.
• Understand or be willing to learn platform restrictions related to cannabis, hemp, nicotine, and vape content.
• Avoid content that targets minors, shows irresponsible use, makes unsupported claims, or violates platform rules.
• Work with the marketing team for approvals when needed.
• Keep all content aligned with 21+ brand standards.

Qualifications

• 1–3 years of social media, content creation, influencer, or community management experience preferred.
• Talented entry-level candidates with strong content examples will be considered.
• Strong understanding of Instagram, TikTok, YouTube Shorts, Facebook, X, and other social platforms.
• Ability to write captions, hooks, DMs, influencer outreach messages, and short-form copy.
• Highly organized and detail-oriented.
• Comfortable managing multiple brands and different brand voices.
• Comfortable working with cannabis, hemp, nicotine, and vape-related brands.
• Able to work in-house full time.
• Willing to learn compliance rules and platform guidelines.
• Able to schedule and organize posts using Sprout Social.
• Able to manage influencer outreach, UGC tracking, DMs, and content calendar organization.

Nice to Have

• Experience recruiting influencers or managing UGC.
• Experience using CapCut, Canva, Adobe tools, or basic editing apps.
• Comfortable being on camera or directing others.
• Experience with cannabis, vape, lifestyle, entertainment, or culture-driven brands.
• Basic understanding of social media analytics.

Success in This Role Looks Like

• Social media posts are planned, scheduled, and organized.
• Sprout Social is kept updated and accurate.
• DMs and comments are handled consistently and professionally.
• Influencer outreach is active, tracked, and followed up on.
• UGC is saved, organized, and used when relevant.
• Content ideas improve and become more relevant to the audience.
• Captions match each brand’s tone.
• The team has a clear content calendar and fewer last-minute scrambles.
• Content is posted consistently.
• You help grow engagement, community, and brand awareness.
• You stay organized while still bringing creative energy.

Portfolio Required

Applicants must submit examples of social media content, captions, videos, campaigns, influencer work, or social pages they have helped manage.

Job Type: Full-time

Pay: From $22.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Are you comfortable creating and managing content for cannabis, hemp, nicotine, and vape-related brands?
• This is a full-time, in-house position. Are you able to work on-site full time?
• Please provide a link to your portfolio, Instagram, TikTok, website, Google Drive folder, or examples of social media content you have personally created or managed.
• Have you used Sprout Social before?
• This role requires managing content calendars, scheduled posts, DMs, influencer outreach, UGC tracking, and follow-ups. Briefly explain how you stay organized when managing multiple tasks at once.
• If a customer sends a DM saying they had an issue with a product, how would you respond and what would you do next?

Work Location: In person