Social Media Content Creator (Instagram & TikTok)

Job Summary
We are seeking a dynamic and innovative Social Media Content Creator specializing in Instagram and TikTok to elevate our brand’s digital presence. We offer printed photo strips in multiple sizes (Regular, Medium, Large, and XL) and fun, customizable keychains and charms. We are rapidly expanding, and we’re looking for a creative social media talent to grow our online presence and community. In this role, you will craft compelling visual and written content that resonates with our target audience, driving engagement, brand awareness, and community growth. Your creativity and strategic mindset will help shape our social media voice, ensuring consistency across platforms while leveraging the latest trends and tools to maximize reach. This paid position offers an exciting opportunity to influence digital conversations and showcase your talent in a fast-paced, energetic environment.

Responsibilities

• Develop and execute engaging content strategies tailored for Instagram and TikTok that align with brand goals and audience interests.
• Create high-quality multimedia content including videos, photos, graphics, and animations using Adobe Creative Suite tools such as Photoshop, Illustrator, and video editing software.
• Create 5–7 high-quality Instagram Reels and TikTok videos weekly, manage daily posting schedules using social media management tools like Hootsuite or Buffer to ensure consistent presence across platforms.
• Monitor social listening channels to gather insights on audience preferences, trending topics, and competitor activities to inform content creation.
• Optimize content for SEO by incorporating relevant keywords and hashtags to increase visibility organically.
• Stay on top of Instagram/TikTok trends and turn them into content ideas.
• Analyze web analytics and social media metrics via Google Analytics and platform insights to measure campaign performance and refine strategies accordingly.
• Engage with followers through comments, messages, and relationship management efforts to foster community loyalty and brand advocacy.
• Collaborate with marketing teams on Facebook Advertising campaigns and e-commerce initiatives to amplify reach and conversions.
• Proofread all content meticulously to maintain brand voice, clarity, and professionalism while ensuring accuracy in messaging.

Qualifications

• Proven experience in social media marketing with a strong portfolio of successful Instagram and TikTok campaigns.
• Experience making TikToks/Reels (personal or business).
• Strong filming and editing skills (CapCut, InShot, or similar).
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite; video editing skills are highly desirable.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research, web analytics, and social listening techniques.
• Strong understanding of branding principles, public relations strategies, and digital marketing trends.
• Ability to create visually appealing content that aligns with brand identity while staying current with platform-specific best practices.
• Excellent proofreading skills with attention to detail in all forms of communication.
• Experience in photography or videography is a plus; familiarity with Facebook Advertising is advantageous.
• Exceptional relationship management skills combined with a proactive approach to community engagement. Join us as a Social Media Content Creator (Instagram & TikTok) to bring your creative vision to life! Be part of a vibrant team dedicated to innovation, engagement, and making an impact through compelling digital storytelling.
• Bonus opportunities for high-performing content that drives sales.

Work Location: In person

Job Types: Full-time, Part-time

Pay: $7.25 - $14.00 per hour

Expected hours: 24 per week

Work Location: In person