Social Media Content Creator NYC (m/f/d)

You scroll. You create. You grow. Now do it for over 2M food lovers.

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At Gronda, we're building the world's go-to platform for professional chefs and food obsessives and our social media is a big part of how we do it. With 2.5 million app users and 1.5 million Instagram followers, we're already in the game. But honestly? We're just getting started.

We're on a mission to hit 10 million followers and cement Gronda as the defining voice in culinary culture.

To get there, we need someone who doesn't just understand social media but who lives it.

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Your role

As our Social Media Specialist, you own the channels. All of them. You'll be the creative brain and executing force behind our content — building real connections with professional chefs, home cooks, and food lovers around the world.

This isn't a "post three times a week and write a report" kind of job. We want bold ideas, fast execution, and content that actually makes people stop scrolling.

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What you'll be doing

• Own the strategy — develop and drive a social media strategy that grows our brand and deepens engagement across all platforms
• Create content that hits — shoot, edit, and curate videos and visuals that feel native to each platform (Reels, TikTok, Stories — you name it)
• Be in the comments — actively engage with our community, respond to feedback, and keep the conversation going
• Know your numbers — track KPIs, report on performance, and use data to constantly sharpen your approach
• Stay ahead of the curve — you're always the first to know about a new trend, format, or algorithm change
• Collaborate closely with our content and product teams to keep everything aligned

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What you bring

• Some real-world experience in social media (your own channels, agency for chefs or chefs directly - we care about what you've built, not just where you worked)
• A real passion for the culinary world - our audience is chefs and food lovers, and you need to get what makes them tick
• Solid skills in video production and editing for social
• A genuine feel for audiences - you know how to research, understand, and speak to different communities
• Fluency in social media KPIs and what they actually mean for growth
• A creative eye and an analytical brain - you make great content and you know why it works
• Strong communication skills and a collaborative mindset

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Location: NYC

‍ ️ Working hours: Full-time

‍ Salary: Min. €69,000 (overpay based on skills)

‍Other benefits: Tech and learning budget, two team off-sites a year etc.