Social Media & Content Lead

Role Overview:

The Social Media & Content Lead will drive thought leadership, digital engagement, and consistent brand storytelling across all platforms. This role is responsible for translating Innovation City’s vision, partnerships, and ecosystem developments into high-quality written content and strategic social media presence. The ideal candidate understands startup ecosystems, emerging technologies, and digital audience behavior, and can consistently produce compelling content that attracts founders, investors, and technology leaders.

Responsibilities:

• Develop and implement a comprehensive content and social media strategy aligned with Innovation City’s growth objectives and positioning as a future-tech innovation hub.
• Create high-quality, engaging written content including blog articles, website copy, press support materials, founder case studies, email campaigns, and industry insights.
• Manage and grow Innovation City’s presence across social media platforms, particularly LinkedIn and other relevant tech-focused channels.
• Collaborate with PR, performance marketing, and leadership teams to ensure consistent messaging across all communication channels.
• Develop and manage a structured content calendar aligned with industry trends, major events, licensing milestones, and ecosystem initiatives.
• Optimize written content for SEO and digital performance to drive organic traffic, engagement, and lead generation.
• Stay updated on emerging technology trends, startup ecosystem developments, and regulatory changes to create timely and relevant content.
• Monitor engagement metrics and analytics to assess content performance and continuously improve content strategy.
• Support promotion of blockchain, fintech, AI, and startup-related events to strengthen Innovation City’s thought leadership positioning.

Requirements:

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• 4+ years of experience in content writing, social media management, or digital communications, preferably within technology or startup ecosystems.
• Strong understanding of startups, AI, Web3, fintech, and emerging technologies.
• Excellent writing, editing, and storytelling skills with the ability to produce high-volume, high-quality content.
• Experience managing LinkedIn and digital community growth.
• Ability to translate complex business and technology concepts into clear, compelling content.
• Comfortable working in a fast-paced, startup-style environment with consistent output expectations.