Social Media Content / Marketing Specialist

Social Media Content & Marketing Specialist

OnPoint Upfitters & Airworx

Location: Piedmont, South Carolina — On-site

About Us

OnPoint Upfitters builds some of the cleanest, highest-quality emergency vehicles in the Southeast — backed by a lifetime warranty and a reputation built on pride, craftsmanship, and trust. Airworx is a national leader in public safety Drone First Responder (DFR) program systems, development , supporting agencies nationwide with cutting-edge drone solutions and robotics.

We’re growing fast — and we need a creative powerhouse to help amplify our message.

Position Summary

BE READY TO STAND OUT WITH YOUR CREATIVITY TO CATCH OUR ATTENTION! We are seeking a Social Media Content & Marketing Specialist who lives and breathes digital storytelling. This person will capture our fleet builds, our drone deployments, our culture, our clients, and our mission — and turn them into content that draws people in and grows our brand.

This role blends content creation, social media management, photography, videography, and brand marketing.

If you can take a raw photo of a police Tahoe on the shop floor, turn it into a scroll-stopping post, write the caption, build the hashtag strategy, and publish it across channels — you’re our person.

Key Responsibilities

Content Creation

• Capture high-quality photos & videos of vehicle builds, drone demos, events, and team culture
• Edit content for fast turnaround (Reels, Shorts, Stories, TikToks, before/after transformations, etc.)
• Create clean, on-brand graphics using our black/white/red palette
• Maintain cohesive branding across OnPoint Upfitters and Airworx

Social Media Management

• Plan, create, and schedule daily/weekly posts across Facebook, Instagram, LinkedIn, TikTok, and YouTube
• Respond to comments, messages, and community engagement
• Track growth, engagement, and performance metrics

Marketing & Branding

• Assist with digital ads, promotional materials, and event marketing
• Collaborate with leadership on brand strategy and storytelling
• Design flyers, banners, brochures, and trade show graphics
• Help plan and execute product shoots, demo footage, and customer testimonials

Bonus Skills (Not required, but huge plus):

• Drone photography/videography
• Understanding of law enforcement and public-safety culture
• Experience with YouTube thumbnails, social ads, GIFs, and short-form storytelling
• Graphic design/animation capabilities
• Familiarity with Whelen, Havis, Westin, DJI, Autel, ACSL, or public-safety gear (you don’t need to be an expert — just comfortable around it)

Qualifications

• Proven experience creating content for social media (portfolio REQUIRED)
• Strong photo/video editing ability (mobile or desktop)
• Excellent writing skills
• Reliable, self-driven, and creative with a strong sense of branding
• Ability to work in a fast-paced shop environment
• Must be able to legally work in the U.S.

Compensation & Benefits

• Competitive pay based on talent & experience
• Growth opportunities within two fast-expanding companies
• Paid holidays & vacation
• Medical insurance options
• Supportive small-team environment with direct access to leadership
• Work on real police, fire, and public-safety equipment — your content will make a real impact

Job Types: Full-time, Part-time

Pay: $20.00 - $30.00 per hour

Expected hours: 30 – 36 per week

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person