Social Media & Content Production Specialist

About the Tenement Museum:
The Tenement Museum tells the uniquely American stories of immigrants, migrants, and refugees in the ongoing creation of our nation. Located in the heart of the Lower East Side, the Museum educates and inspires visitors through guided tours, exhibits, digital storytelling, and public programs.

Position Summary:
The Tenement Museum is seeking a highly creative and organized Social Media and Content Production Specialist to own our brand's voice across all digital and physical touchpoints. This role requires a multi-talented creative who can produce engaging, trend-driven content for social media (TikTok/Reels), while simultaneously designing and managing print materials for marketing campaigns, events, brochures, posters, and onsite displays. The ideal candidate is a proactive storyteller with a strong design aesthetic and experience in both digital and print production, with the ability to balance day to day content needs with long-term brand development.

Core Responsibilities

• Social Media Management & Strategy:

• Develop and implement social media strategies to align with brand goals.
• Create, schedule, and publish engaging content daily on all museum social channels(copy, images, and videos).
• Monitor, listen, and respond to comments, messages, and mentions to foster community engagement.
• Leverage social media trends to gain traction and amplify following (Reels, TikTok, Shorts, Stories).
• Analyze performance metrics (KPIs) and provide regular reporting to inform future strategy.
• Content Production (Multimedia):

• Capture high-quality photo and video content onsite and at events.
• Edit photo and video content, ensuring it aligns with brand standards.
• Own and maintain a clean, organized content library (file naming, folder structure, version control).
• Print Materials Design & Management:

• Design and produce marketing materials, including but not limited to flyers, brochures, posters, signage, menus, and business cards.
• Create print-ready files using the museums' branding guidelines, ensuring correct color modes (CMYK), resolution, and bleeds.
• Manage the printing process in a timely manner from concept to final product, including coordinating with vendors and maintaining print brand consistency.
• Create downloadable, branded PDFs, toolkits, and educational resources.
• Cross-Functional Collaboration:

• Work with the Marketing and Communications team to develop cohesive, integrated, cross-channel campaigns (digital and print).
• Ensure all assets (social and print) are on-brand and reflect the museum’s values, voice, and commitment to storytelling.

Required Qualifications & Skills

• 5+years of experience in content creation, social media management, or a similar multimedia role.
• Proven experience in graphic design and print production.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or similar tools like Canva. Basic motion graphics experience (After Effects).
• Strong understanding of print design fundamentals (typography, layout, color theory, file preparation).
• Strong understanding of social media platform algorithms and trends.
• Excellent writing, editing, and proofreading skills. Experience with email marketing platforms.
• Excellent organizational and project management skills.
• Photography and videography experience.
• Demonstrated ability to work collaboratively across departments and functions.
• Passion for the mission of the Tenement Museum, a deep appreciation for storytelling, immigration history, and a strong commitment to cultural institutions and historical preservation a plus.

Benefits:

• Comprehensive Medical, Dental and Vision insurance
• 403(b) Retirement Plan with up to 5% matching contribution
• Generous Paid Time Off (including Vacation, Personal, and Sick Days)
• Flexible Spending Account and Transit Checks
• Employee Assistance Plan/Headspace
• Paid Parental Leave

Salary Range: $60,000 - $70,000