Social Media & Content Specialist

Job Specifications:

Hours: Full-Time

Location: Abu Dhabi

Key Responsibilities

• Develop and execute a complete social media strategy aligned with brand positioning and business objectives.
• Plan, create, and publish high-quality content (reels, carousels, stories, posts, captions).
• Lead content ideation, storytelling, and creative direction.
• Manage daily social media operations across Instagram, TikTok, LinkedIn, and YouTube.
• Create and maintain a monthly content calendar aligned with campaigns and launches.
• Collaborate with marketing, sales, and creative teams to support project promotions.
• Monitor trends, competitors, and market insights to continuously optimize content strategy.
• Track performance metrics, generate reports, and optimize content based on data and insights.
• Ensure brand consistency, tone of voice, and premium positioning across all platforms.

Requirements & Skills

• Minimum 1 year of experience in real estate or luxury brands within the UAE.
• Strong understanding of social media platforms, algorithms, and trends.
• Excellent communication and copywriting skills in English (Arabic is a plus).
• Proven ability to build and execute social media strategies, not just publish content.
• Highly skilled content creator.
• Strong visual sense, storytelling, and brand positioning ability.
• Experience with short-form video creation (Reels & TikTok).
• Organized, proactive, creative, and detail-oriented.

Bonus Skills (Nice to Have)

• Basic video editing (CapCut / Premiere Pro / Final Cut).
• Photography & mobile videography.
• Experience with influencers & UGC creators.
• Knowledge of Meta Ads & boosting strategies.

Pay: AED5,000.00 - AED7,000.00 per month

Work Location: In person