Social Media Coordinator

TITLE/ROLE: Social Media Coordinator

DEPARTMENT: Marketing

Inspired by the lyrics and island lifestyle of singer Jimmy Buffett, Camp Margaritaville Auburndale is a destination resort with RV Camping and Cabana Cabins. We transport guests to a vacation state of mind.

Camp Margaritaville Auburndale offers an exciting and fun employment experience where creating fun and escapism for our guests is the goal we seek to exceed every day. We offer competitive wages. Full time team members are eligible for a benefit package including health, dental and vision insurance, life, and disability insurance, and most of all, the opportunity to advance your career and be part of the Margaritaville team—the most exciting and fastest-growing brand in the hospitality industry today. If you're energetic, professional, and passionate about hospitality, we'd love to hear from you.

Duties and Responsibilities:

· Plan, create, and publish engaging daily content across all Camp Margaritaville Auburndale social media channels (Meta, TikTok, Instagram, YouTube, Pinterest, etc.), aligning with brand standards and resort initiatives.

· Develop a quarterly content plan and calendar highlighting key promotions, events, holidays, and themes to be reviewed with the internal marketing team and Margaritaville brand team.

· Plan and execute paid social media campaigns across Meta, TikTok, and YouTube, including audience targeting, creative development, budget tracking, and performance analysis to drive brand awareness, engagement, and bookings.

· Capture and edit high-quality photo and video content that embodies the fun, family-friendly Margaritaville vibes, both pre-planned and in real time.

· Attend on-site events and resort activities to provide live coverage, behind-the-scenes storytelling, and authentic guest engagement moments (some evenings/weekends required).

· Collaborate with the Marketing Manager and Director of Park Strategy to ensure all social content supports current marketing campaigns, partnerships, and resort goals.

· Coordinate cross-departmental content with food & beverage, entertainment, and activities teams to showcase what’s happening around the resort.

· Analyze audience demographics and engagement trends to refine content and ad strategies that best reach our core target markets (families, RV travelers, weekenders, sports teams, groups, Parrot heads, etc.).

· Engage daily with our online community by responding to messages, comments, and mentions in a timely, upbeat, and brand-consistent voice.

· Monitor and report performance metrics (reach, engagement, follower growth, CTR, conversions, etc.) and recommend data-driven optimizations to improve results.

· Identify emerging trends, viral opportunities, and competitor activity to inform creative, on-brand growth initiatives.

· Support influencer partnerships, giveaways, and user-generated content initiatives to build brand awareness and strengthen online community engagement.

· Assist with light graphic design and video editing for social posts, stories, and digital collateral.

· Support additional digital marketing efforts such as email campaigns, website updates, app, and promotional materials as needed.

Qualifications & Skills:

· 1–3 years of experience managing social media accounts for a brand or business (hospitality or travel preferred).

· Skilled in capturing and editing photography and video content that tells a visual story.

· Strong understanding of platform best practices and trends (especially TikTok, Reels, and Shorts)

· Proficiency to design simple, on-brand graphics using Canva or Adobe Creative Suite (Photoshop, Premiere, Rush, or CapCut).

· Strong writing skills with the ability to adopt a fun, upbeat, guest-focused brand voice.

· Working knowledge of SEO, hashtags, tags, and YouTube optimization strategies.

· Strong organizational and time management skills with the ability to manage multiple projects in a fast-paced environment.

· Availability to work select evenings, weekends, and holidays for live event coverage.

· Genuine passion for hospitality, travel, and storytelling through engaging content that celebrates every guest experience.

Job Type: Full-time

Pay: $19.00 - $20.00 per hour

Expected hours: 40.0 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person