Social Media Coordinator

Department Information

Community College of Denver is seeking individuals with demonstrated commitment to creating an inclusive learning and work environment. CCD values the ability to work effectively with students, families, faculty, instructors and staff of diverse backgrounds.

GENERAL SUMMARY

The Community College of Denver (CCD) is seeking a motivated, proactive, and creative Digital and Social Media Coordinator to support the strategic execution of digital marketing and communications. Under the guidance of the Director of Marketing and Communications, this role advances CCD’s digital presence across social media platforms, supports paid digital advertising campaigns, and captures content, including photography and video, at key on- and off-campus events. Focus (brand awareness, enrollment, retention and pathway support).

This position also provides cross-functional support for digital initiatives and collaborative partnerships, aligning content with institutional goals and priorities. The ideal candidate is a solution-oriented team member, a strong writer, and a digital trend-watcher with the ability to work across departments and deliver high-impact content that elevates CCD’s brand, enhances public awareness, and drives and measures engagement.

Description of Job

PRIMARY DUTIES

• Social & Digital Media Coordination

Social Media Platforms:

• Create, coordinate, and distribute content across CCD’s social media platforms for owned and paid campaigns. (Instagram, Facebook, LinkedIn, X, TikTok, YouTube), ensuring alignment with CCD’s brand, engagement focus (awareness, enrollment, retention and pathway support).

Editorial Calendar:

• Contribute to content and contribute to the MarCom editorial calendar in support of overall focus areas including, (awareness, enrollment, retention and pathway support).
• Add events to the website calendar and editorial calendar as needed for CCD events.

Monitor Social Engagement:

• Monitor and respond to social engagement, tags, comments, and more in regard to inquiries and other communications to ensure consistent, professional communication and community interaction.

Trend, Research and Best Practice Awareness:

• Stay up to date on platform trends, policy changes, and engagement tactics.

• 
  Digital Advertising, Measurement & Reporting

Support Paid and Owned Social Asset Coordination:

• Work with director, internal stakeholders, and external agencies or contractors to support, develop, execute and distribute digital communications campaigns (e.g., Google Ads, Meta/Facebook, and other platforms).
• Track and analyze digital performance metrics across social media, and provide the director with a monthly report to include insights regarding engagement growth or decline, and key performance measure.
• Recommend optimizations based on campaign metrics, audience behavior, and industry benchmarks.

• 
  Event Support & Content Capture

Provide on-site digital support as needed:

• Support campus and community events, including capturing video, photography, and live content capture for promotional use across social channels.
• Coordinate content needs with event organizers and ensure digital storytelling reflects the energy, diversity, and values of the college.
• Create, post and monitor the Formstack RSVP and other FormStack Survey Information as needed. (this can be a learned skill so no prior experience needed).

• 
  Website & Calendar Updates

Contribute to updates to CCD’s online event

• Provide calendar and select web pages (occasional landing page content support as a cross trained team member) updates as needed to ensure timely and accurate promotion of programs, deadlines, and activities.
• Work with MarCom and IT teams to maintain brand, accessibility, and user experience standards as needed and in support of social media engagement and tracking.

• 
  Strategic Collaboration & Cross-Functional Support

• Partner with content owners across the college—including Enrollment, Student Services, Academic Affairs, HR, Facilities, Pathway Owners, Workforce Innovation, IT, the Foundation and other internal CCD Clients—to source content, support campaigns, and amplify student success stories.
• Assist with requests for Form Stack, MailChimp, ASANA and any other Marcom software as needed to support priority MarCom initiatives.
• Coordinate with external vendors and partners to ensure brand-aligned digital deliverables.
• Monthly report for engagement, and performance.

• 
  Emergency Communications Support
  • Support urgent or emergency communications on CCD’s social media digital platforms, for emergency, and awareness as needed.
  • Participation in CCD’s emergency communication protocols, and posting will require availability outside of standard business hours. Access to mobile phone for emergency notifications is required

• 
  Brand Stewardship & Campaign Support
  • Ensure consistency in visual identity, tone, accessibility, and message across all digital assets.

• Coordinate content that supports institutional campaigns related to key messaging, support for enrollment, retention, engagement and measurement.

• Serve as a brand ambassador and creative contributor to campaign ideation and execution.

• Support and communicate compliance requirements

• Create and maintain folder of all social media communications and reports by month and channel (4-years)

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

MINIMUM QUALIFICATIONS: Any equivalent combination of education, experience, knowledge, skills, and abilities.

Education:(Minimum/Required)

• Bachelor’s degree in marketing, communications, digital media, journalism, advertising, or related field.

Experience: :(Minimum/Required)

• Minimum 2 years of experience in digital marketing, content creation, or communications.
• Experience within a higher education position in a similar role.
• Experience coordinating digital campaigns, social media platforms, or content calendars for an organization.

Knowledge/Skills/Abilities: (Preferred)

• Proficiency with tools such as ASANA, Google Ads, Google Analytics, Meta Business Suite. Experience with MailChimp, and Canva a plus.
• Strong writing and editing skills with attention to detail and visual consistency.
• Knowledge of SEO, accessibility standards, and digital content best practices.
• Ability to coordinate multiple projects simultaneously in a fast-paced environment.
• Strong interpersonal and collaborative skills.
• Flexibility and responsiveness during urgent or off-hours communication needs.
• Bilingual (Spanish/English) a plus.

Experience: (Preferred)

• Experience managing social media ad budgets of more than $3,000 a month a plus
• Photography and video capture/editing experience preferred.

Supplemental Information

Our campus is located in downtown Denver, adjacent to two light rail stations, and just minutes away from shopping, restaurants, and event venues. When you visit our campus, it will be immediately evident that our faculty, staff, and instructors are passionate about serving our diverse student population. At CCD our passion is to help others, and we offer career pathways that will make a difference in the lives of our students.

If you are interested in sharing our passion for stu

dent success, CCD offers generous medical, dental, vision, life, and retirement options. We also offer the opportunity to expand your education, and those of your dependents, through our tuition reimbursement program.

CCD is a Learning College where policies, programs and practices support learning as the major priority. The Community College of Denver is an Equal Employment Opportunity Educational Employer.

Background checks will be conducted on all finalists for employment consideration.

CCD recognizes that administration, faculty, instructors, and staff reflect the diversity of its students and community and prohibits employment and student discrimination based on race, color, religion, national origin, citizenship, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.

For a complete review of the benefits we offer, please click on the following link:

https://drive.google.com/file/d/1COuMZUvUnWuK9uoXKd1EOyFLhlJzG0G-/view

SELECTION PROCESS

Preliminary screening will be made on the basis of completed application packet submitted by candidate. Completed application packet includes: a letter of interest of no more than five pages, addressing in general the items under "Primary Duties" and specifically each item under “Minimum Qualifications”; an online application; resume; and transcripts.

All candidates, including current Community College of Denver employees must submit a complete application packet which includes all materials listed above.

Only completed application packets will move forward for screening. Please review the job duties and minimum requirements carefully. Meeting the minimum qualifications for a particular position does not assure the applicant an interview. Selected applicants will be invited by the screening committee for interviews. All application materials become the property of Community College of Denver and cannot be copied.

APPLICATION PROCEDURES:

Interested applicants must submit a complete application packet at https://www.schooljobs.com/careers/ccd which includes:

• Electronic Application, Click ‘New Resume’ at the bottom of this page
• Cover Letter
• Resume
• References - Names, phone numbers, addresses, & email addresses of three professional references
• Copies of transcripts, unofficial preferred
• Copies of appropriate credentials, if applicable

**All included attachments should be saved with the following nomenclature: Last name, First name Document; for example Doe, John Resume; Doe, Jane Transcripts

***Your resume should clearly indicate how you meet the minimum qualifications. Those applicants that do not meet the minimum qualifications will not be considered. Part-time experience is ½ the equivalent of full-time experience. Example: Four (4) years applicable part-time experience equals 2 years full-time equivalency.