Social Media Coordinator

Description:

ABOUT THE AT&T PERFORMING ARTS CENTER

The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus comprised of three premier performance venues and a park in downtown Dallas. Audiences enjoy the best and most recent from Broadway; the finest dance companies from across the globe co-presented with TITAS Presents; and top concerts, performers and cutting-edge speakers. Thousands of students explore and more deeply experience the arts through the Center’s education program, Open Stages. The Center also offers free programming for audiences from every part of the community.

Organizational Values:

The Center’s culture is to focus on the values that guide its people's actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to each other, learning from each other, and taking a stand for what we know is right so that all people feel valued, respected, and safe.

The Center is an Equal Opportunity Employer.

The Center’s Core Values are to passionately pursue our mission by being:

• Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas
• Community Minded – Actively fostering and participating in meaningful community interactions
• Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return
• Flexible – Willing to change to achieve results

The Center’s five resident companies are among the city’s leading arts institutions: Anita N. Martinez

Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater.

Designed by internationally acclaimed architects, the Center’s campus includes the Margot and Bill Winspear Opera House, Dee and Charles Wyly Theatre, Annette Strauss Square, and Elaine D. and Charles A. Sammons Park are some of the finest performance venues in the world.

Job Summary:

The coordinator needs to be knowledgeable in social media strategy, audience cultivation and engagement, and pop culture. This position will require a keen focus on creating brand excitement, generating show awareness, increasing ticket sales, and cultivating patron interactions. The Social Media Coordinator will report to the Associate Director of Marketing. The position works cross-functionally with internal and external stakeholders to plan, craft, schedule and measure our organic social media and digital presence across current and emerging platforms.

This position requires a detail-oriented, highly organized team player with excellent interpersonal skills that work seamlessly and efficiently with AT&T Performing Arts Center staff and with end-users of the facilities. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center's Core Values is imperative.

Position Responsibilities:

• Curate and create engaging and informative social media content that resonates with the AT&T Performing Arts Center’s current patrons and prospective audiences
• Develop content that results in increased engagement, monetization, and overall growth of the AT&T Performing Arts Center social media presence
• Design platform-specific content and posting strategies based on audience demographics.
• Maintain consistent brand voice across all social platforms.
• Boost high-performing posts using allocated brand budget.
• Track, code, and manage media invoices as assigned
• Manage and maintain marketing and social media content calendars, coordinating with sponsors, resident companies, and Dallas Arts District partners
• Monitor and positively respond to and interact with comments and questions from patrons in a timely manner
• Ensure branded and sponsored content is published as requested and required with our sponsor agreements
• Collaborate with Marketing leadership on tactics and strategies aimed at improving growth of followers
• Manage the content, calendar, and posting of assets on our internal digital screens and marquees
• Own and post show listings to digital event calendars and community boards.
• Implement marketing campaigns and coordinate social media contests, polls and giveaways
• Track and analyze daily performance metrics to determine opportunities to increase impressions and engagement
• Attend events to engage with audiences and capture content.
• Research new and innovative social media tactics and platforms to maintain relevance
• Ensure Center's core values are being adhered to
• Other duties as assigned

Requirements:

Qualifications

Education and/or Experience:

• Bachelor’s degree in Marketing, Communications or closely related discipline, or minimum 2 years’ experience working in digital marketing

Experience & Skills:

• Must possess superior written, verbal skills, and editorial judgement with an understanding of the
• Center’s voice and role in the community
• Thorough understanding (in a business capacity) of social platforms including, but not limited to TikTok, Twitter, Meta (Facebook and Instagram), LinkedIn, Pinterest, etc.
• Detail-oriented with strong organization and project management skills
• Strong knowledge and passion for social media and performing arts
• Must be willing and able to work non-traditional hours in non-traditional settings (including nights and weekends as required)
• Must be willing to respond to alerts and critical needs during non-standard business hours
• Strong analytical skills and business acumen
• The ideal candidate must be a self-starter who’s willing to take on projects, work without
• supervision, and complete tasks independently
• Proficient with operating Microsoft Office Suite (particularly Word, Excel, PowerPoint)
• Design sensibility and basic Adobe Photoshop or Creative Suite skills is a plus
• Knowledge of and deep appreciation for the performing arts is preferred

This job description is not an exhaustive list of all responsibilities. Duties, tasks or projects can be assigned or modified as needed by the Associate Director of Marketing. Extensive interdepartmental collaboration is expected. This position is non-exempt.

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.