Social Media Coordinator

Are you a creative mind with a passion for crafting engaging content that captivates audiences across social media platforms? If so, we have the perfect opportunity for you! We are actively seeking a talented individual to join our team as a Social Media Coordinator.

The Social Media Coordinator is responsible for bringing Purple Wave’s brand to life across our social channels. This role focuses on creating great content, keeping our platforms active and on-schedule, and building genuine connections with our online community. As the role matures, there’s opportunity to contribute to broader campaign strategy and planning.

Responsibilities:

• Content Creation & Scheduling
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    Concept, create, and schedule content across all social media platforms using our content calendar and scheduling tools.
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    Adapt and post auction-specific content including listings, reels, stories, and promotional updates.
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    Develop visually appealing graphics and written content using Canva or similar tools.
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    Develop scroll stopping reels and videos using capcut or similar tools.
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    Write captions and copy that reflect Purple Wave's brand voice and resonate with our audience.
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    Ensure timely delivery and publishing of posts aligned with campaign deadlines.
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    Manage UTM tracking to ensure accurate campaign attribution and performance measurement.
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  Creativity Enhancement & Engagement
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    Monitor and respond to comments and mentions across all platforms.
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    Engage in conversations on accounts the company follows.
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    Track posts and conversations where Purple Wave is mentioned.
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    Build relationships by interacting with customers, partners, and industry accounts.
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    Support local and organic community growth across platforms.
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  Organization & Asset Management
  
  • Organize and tag content for future use by platform, theme, and campaign.
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    Maintain a library of assets (photos, graphics, copy blocks) for easy team access.
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    Collaborate with field teams to gather fresh content and visuals.
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    Identify and implement opportunities to streamline content workflows and improve team efficiency.
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  Growth Mindset
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    Stay current on social media trends, tools, and audience behaviors — especially in the equipment auction, ag, and construction industries.
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    Bring fresh, innovative ideas to help Purple Wave stand out.
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    Follow leadership direction and incorporate feedback with a positive, solutions-focused attitude.


• Undertake additional assigned duties as requested.

Supervisory Responsibilities:

• None

Qualifications:

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  Bachelor's degree in Marketing, Communications, or a related field.
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  Proven experience as a Social Media/Content Marketer or in a similar role.
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  In-depth knowledge of social media platforms and trends.
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  Exceptional creativity and the ability to think outside the box.
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  Strong written and verbal communication skills.
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  Analytical mindset with the ability to interpret performance data.
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  Familiarity with influencer marketing and campaign strategies.
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  Proficient in content creation tools and platforms.
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  Detail-oriented with excellent organizational skills.
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  Ability to work collaboratively in a fast-paced team environment.
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  Effective time management skills and the ability to meet deadlines.
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  Able to give and receive constructive criticism.
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  Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
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  Computer fluency in Mac and PC.
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  Candidates may be requested to complete position specific skills assessments.
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  Applicants must be either a U.S. Citizen or eligible to work in the U.S.
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  Requires the ability to satisfactorily complete a background check.

Working Settings:

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  Full-time Salaried Exempt, not eligible for overtime.
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  Office hours are 8am-5pm, Monday through Friday, additional hours may be required depending on priorities.
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  This position is remote work eligible within the United States. Please be aware: the first week of employment includes mandatory in-person training. Remote start arrangements are not available.
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  Prolonged periods sitting at a desk and working on a computer.
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  Must be able to lift up to 15 pounds at times.
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  Must be able to access various departments of a given location.

Compensation:

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  The salary varies based on experience and qualifications, but typically ranges from $47,000 to $52,000 per year. Salary paid bi-weekly.
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  Monthly Bonus Program - determined by the Company’s monthly revenue result and are paid on a “percent to plan” payout formula (90% = $300, 100% = $600, 110% = $900, 120% = $1,200).
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  Monthly phone stipend in accordance with the Company’s cell phone policy, currently $120/month.
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  Health, Dental, and Vision insurance.
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  401(k) plan with an employer match up to 4% starting the first day of employment.
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  Company-paid Life Insurance with options for supplemental coverage.
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  Fully paid Short-Term Disability provided by the Company.
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  3 Weeks of PTO annually (details shared during onboarding).
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  Employee Stock Purchase Program (ESPP) - Eligible to purchase company stock at a discount after 90 days of employment, with enrollment opportunities each May and November.

#LI-LH1

About Purple Wave

Visit us at: PurpleWave.com

Purple Wave Auction is a leader in the equipment auction industry focusing on construction, ag, fleet, and government equipment. We are a data-driven, quickly changing and evolving, growing organization. Our focus is on marketing the assets we sell for our customers to find the highest quality bidders for the best recoveries for our sellers. We strive to make this transaction Straight, Simple, and Sold. We live daily by our core values of trust, team, care, and passion to be the place people want to work and our customers want to return to for their equipment buying and selling needs for their businesses.

Purple Wave Auction is the largest no-reserve Internet auction company in the Midwest.

• We have over 300 employees, nearly doubling in size in the last three years.
• We have a robust tech team and continue to invest in progressive techniques to enhance our services.
• While working at Purple Wave, you will have the opportunity to help our mission of being the easiest, most straightforward place to buy and sell used equipment.
• Purple Wave empowers its employees to solve problems effectively in a family-run business culture.
• We provide opportunities for continued education as you grow your career with tuition reimbursement. We have a generous benefits package in one of the fastest-growing companies in the area.

Purple Wave is looking for an enthusiastic person to join our growing team to support our customers as we bring our values of Trust, Team, Care and Passion to them.

Purple Wave Auction Core Values:

• TRUST: We are trustworthy…Our business depends upon our integrity and our customer’s ability to trust Purple Wave and its people: to enforce a fair, transparent unreserved auction marketplace; to safeguard their bidding information; to give a full effort on behalf of their asset(s); We are transparent, accountable and fair.
• TEAM: WE ARE A TEAM…We respect, support, appreciate and inspire each other; We communicate and follow-through; We need each other. We do our best work when we work together.
• CARE: WE CARE…We care for our customers. We look out for their best interests. We work hard for them. We “go the extra mile”.
• PASSION: WE ARE PASSIONATE…We are positive, we are enthusiastic, we take pride in our work, we own our responsibilities and we deliver; When we see problems, we fix them. We learn from our mistakes. We improve ourselves and Purple Wave every day; We believe Purple Wave can be the best marketplace for used equipment and we are committed to make it happen.

Equal Opportunity Employer

Equal Opportunity is a Purple Wave, Inc. policy. It is our practice to select the best-qualified candidate for each position in the organization. No employee of the Company will discriminate against an applicant for employment or a fellow employee because of race, creed, color, religion, sex, national origin, ancestry, age, or other physical or mental disability, military or veteran status.

Notice of Background Check

As a condition of your employment, you will be required to sign the Company’s Authorization for Background Check, and to provide the Company with documents establishing your identity and right to work in the United States.