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Social Media Coordinator

About Gina Group:

Gina Group is an industry-leading wholesale fashion apparel and accessories company specializing in design, manufacturing, and distribution to retail markets. Categories include footwear, hosiery, cold weather, intimate apparel, handbags, small leather goods, tech accessories, home goods, and more across a multitude of national brands. Gina has been supplying retail markets with kids, juniors, misses, and men’s products for over 35 years and continues to keep pace with the ever-changing retail landscape.

Role and Responsibilities:

  • Conduct influencer research using our influencer database to determine best content creators to collaborate with
  • Identify strong potential collaboration matches for content creators that align with our products/brands by using metrics such as lifestyle niche, engagement, bio phrases, quality of post metrics, etc.
  • Outreach to influencers with pitch for collaboration with our brands/products
  • Coordination of gift packages to influencers and follow up once packages received
  • Track and report on posts/live streams done by content creators
  • Continued involvement in the management of the relationship with content creator
  • Assist in various areas that relate to the company’s digital presence

Qualifications:

  • Minimum of 3+ years of experience
  • Excellent written and verbal communication skills
  • Must have superior organizational skills and excellent attention to detail
  • Proficient in platform such as Tiktok, Instagram, and Facebook
  • Must be able to multi task and work in a collaborative environment
  • Ability to analyze marketing data to identify areas for improvement and provide input on how to optimize our current marketing automation processes and architecture


NY Pay Transparency:

The pay range for this position is $17.50 - $20.00/hour based on skills and experience.

Position is Part Time

Equal Opportunity Employer:

Gina Group is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

Recruitment Agencies:

Gina Group does not accept unsolicited agency resumes and will not be held responsible for any fees related to unsolicited resumes.

Visit us at www.ginagroup.com to learn more about us.

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