Social Media Coordinator

Position Summary

We're seeking a creative and organized Content Creator & Social Media Coordinator to plan, create, and manage content across our social media channels. This role is ideal for someone who enjoys photography, videography, storytelling, and connecting with people.

The ideal candidate can turn everyday coffee shop moments into engaging content that builds community, increases brand awareness, and drives customers into our cafés.

Responsibilities

Content Creation

• Capture photos and videos at both Brio Coffeehouse locations
• Create engaging short-form video content for Instagram Reels, Facebook Reels, TikTok, and other platforms
• Photograph beverages, food items, staff, events, and behind-the-scenes moments
• Edit photos and videos using mobile or desktop editing software

Social Media Management

• Plan and schedule content across social media platforms
• Maintain a content calendar
• Write engaging captions aligned with Brio's brand voice
• Monitor comments, messages, and community engagement
• Identify social media trends and opportunities

Marketing Support

• Promote seasonal drinks, food offerings, events, loyalty programs, and special promotions
• Assist with app notifications, email marketing, and customer engagement campaigns
• Help develop creative marketing ideas and campaigns
• Track and report basic social media performance metrics

Community Engagement

• Highlight customer stories and experiences
• Feature staff members and company culture
• Attend occasional events, promotions, or community activities to capture content

QualificationsRequired

• Strong understanding of Instagram, Facebook, and TikTok
• Ability to create high-quality content using a smartphone
• Strong written communication skills
• Ability to work independently and meet deadlines
• Reliable transportation to travel between both locations

Preferred

• Experience managing social media for a business
• Photography and videography experience
• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools
• Marketing, communications, journalism, or media background
• Coffee shop, restaurant, or hospitality experience

What Success Looks Like

• Consistent posting across social media platforms
• Growth in engagement and followers
• Increased awareness of promotions and events
• Creation of authentic content that reflects Brio's mission and personality
• Helping customers feel connected to the people and story behind Brio Coffeehouse

To Apply

Please submit:

• Resume
• Links to social media accounts you manage or content you have created
• Portfolio, examples of photos/videos, or sample work (if available)
• A brief note explaining why you'd be a great fit for Brio Coffeehouse

Brio Coffeehouse is an equal opportunity employer and values creativity, initiative, and community-minded individuals who enjoy telling meaningful stories.

Pay: From $20.00 per hour

Expected hours: 10.0 – 15.0 per week

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Waynesboro, PA 17268