Social Media Coordinator

The Social Media Coordinator will work closely with marketing, events, snow reporting, guest services, and mountain operations teams to deliver timely, engaging, and informative content throughout the year. The ideal candidate is passionate about skiing, snowboarding, outdoor recreation, and storytelling through digital media.

Key Responsibilities

Social Media Management

• Manage daily social media activity across platforms including:
  • Instagram
  • Facebook
  • X/Twitter
  • TikTok
  • YouTube
• Schedule, publish, and monitor social media posts, stories, and reels.
• Maintain a consistent brand voice and visual identity aligned with Waterville Valley Resort standards.
• Monitor trends, audience engagement, and emerging social media opportunities.

Content Creation

• Capture and produce photo and video content highlighting:
  • Skiing and snowboarding
  • Snow conditions and powder days
  • Terrain parks
  • Events and competitions
  • Family and guest experiences
  • Dining, lodging, and village activities
• Create short-form videos, reels, graphics, and promotional content.
• Assist with live event coverage and real-time storytelling across resort channels.
• Coordinate with photographers, athletes, ambassadors, and influencers when applicable.

Guest Communication & Engagement

• Respond to guest comments, messages, and inquiries professionally and promptly.
• Support operational communication related to:
  • Lift and terrain updates
  • Weather conditions
  • Event information
  • Delays and mountain operations
• Help maintain accurate and engaging guest-facing communication during peak periods and weather events.

Marketing & Resort Collaboration

• Collaborate with departments including:
  • Snow reporting
  • Events
  • Ski School
  • Guest Services
  • Food & Beverage
  • Lodging
  • Mountain Operations
• Support marketing campaigns promoting:
  • Season passes
  • Lift tickets
  • Events and festivals
  • Lodging packages
  • Summer and winter activities
• Assist with resort-wide marketing initiatives and digital promotions.

Analytics & Reporting

• Track and report social media performance metrics including:
  • Engagement
  • Reach
  • Audience growth
  • Video performance
  • Campaign effectiveness
• Identify opportunities to improve content strategy and audience engagement.
• All other duties assigned by management.

Waterville Valley Resort is an at will, equal opportunity employer.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• 1–3 years of experience in social media management, digital marketing, or content creation.
• Experience in the ski industry, tourism, hospitality, or outdoor recreation preferred.
• Strong understanding of social media trends and platform best practices.
• Experience with content creation and editing tools such as:
  • Canva
  • Adobe Creative Suite
  • Lightroom
  • Premiere Pro
  • CapCut
• Photography and videography skills required.
• Ability to ski or snowboard confidently in varying conditions preferred.
• Ability to work flexible hours including weekends, holidays, early mornings, and powder days.

Desired Skills

• Creative storytelling and visual communication
• Strong writing and editing skills
• Passion for mountain culture and outdoor recreation
• Ability to work in a fast-paced environment
• Strong organizational and time management skills
• Positive attitude and team-oriented mindset
• Ability to manage real-time communications under pressure

Work Environment

• Combination of office, village, and on-mountain work environments
• Outdoor work in varying winter weather conditions
• Weekend, holiday, and event coverage required during peak operational periods