Social Media Coordinator, Public Affairs

Social Media Coordinator

Public Affairs

POSTED JOB TITLE:
Social Media Coordinator

JOB DESCRIPTION:
A permanent position under the supervision of the Senior Director of Public Affairs. This position manages the university's social media presence and works closely with the Senior Director of Public Affairs to develop and maintain a comprehensive social media strategy that aligns with Cameron University’s goals. This includes creating a content calendar, scheduling social media posts across various platforms, such as (including, but not limited to) Facebook and Instagram to expand Cameron’s online presence and grow Cameron’s online audience in a positive manner.

Job duties as Social Media Coordinator include but are not limited to:

• Creating online content that engages our audience in a positive manner and encourages interaction.

• Fostering relationships with the online community by responding to comments, messages and feedback to build a loyal following.

• Monitoring key performance metrics and analyze effectiveness of social media campaigns.

• Refining strategies and report on social media return on investment (ROI).

• Staying current on social media trends and platform changes to ensure Cameron University remains relevant and competitive with the social media environment.

• Working with other campus departments to ensure cohesive brand messaging and execution of social media strategies.

• Other duties as assigned.

SUPERVISION:
The Social Media Coordinator reports to the Senior Director of Public Affairs

MINIMUM QUALIFICATIONS:

• Bachelor’s degree and/or equivalent work experience in marketing, communications or related field.

• Proven experience in social media management, including content creation, platform management and audience engagement.

• Demonstrated ability to work in a team environment.

• Accurate and comprehensive writing skills as well as good communication skills.

• Experience using computer programs such as Microsoft Word, Photoshop and Excel.

• Demonstrated ability to multi-task, prioritize, make solid judgment and problem-solve.

• Ability to self-manage and identify areas of need and complete day-to-day activities.

PREFERRED QUALIFICATIONS:

• Bachelor's degree, preferably in marketing or communications.

• Knowledge of Search Engine Optimization (SEO) and analytics to boost content visibility and measure performance effectively.

• Proven experience with social media management tools, such as Hootsuite and Buffer, are essential.

• Video editing and photography.

SALARY RANGE: Commensurate with education and experience.

INSTITUTION:
Cameron University (www.cameron.edu) is a state-supported regional institution located in Lawton, Oklahoma, that offers undergraduate and graduate degrees. Dedicated to excellence, the university provides a wide range of economic, cultural, and educational opportunities for the betterment of all citizens. Master's-level graduate degrees are offered in business, behavioral sciences, and education; baccalaureate programs are offered in more than forty disciplines, and associate degrees are offered in many other studies. The close proximity of Fort Sill contributes to an area rich in cultural diversity and provides the opportunity for frequent cooperative efforts. The combined community of Lawton/Fort Sill has a population of more than 100,000 and is located adjacent to the picturesque Wichita Mountains Wildlife Refuge. A copy of the University’s Annual Security Report, listing crime statistics and university policies, is available by contacting the Office of Public Safety or by accessing the report online at www.cameron.edu/ops.

APPLICATION PROCEDURE: Provide a letter of application, resume, transcripts (unofficial are acceptable at this point), names, addresses, and telephone numbers of references, and a portfolio/writing samples.

DEADLINE: Applications will be accepted until the position is filled.

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