Social Media Creative Strategist

We are looking for a Social Media Creative Strategist to support our Creative Manager in developing and refining creative strategies for social media content and paid ads. This role involves analysing current styles, identifying opportunities for improvement, and helping shape a strong visual and storytelling direction across platforms. The ideal candidate has hands-on experience in both video and image editing, with a strong grasp of social-first trends and aesthetics. Proficiency in Adobe Creative Suite is essential. A keen eye for content performance and evolving platform styles is a must.

Key Responsibilities

• Assist the Creative Manager in developing creative strategies for social media content and ad campaigns
• Analyse current social media styles and performance to identify areas for creative improvement
• Create and iterate on content ideas tailored for platforms like Instagram, TikTok, Facebook, and YouTube
• Collaborate with designers and editors to ensure visual consistency and performance alignmen
• Edit and produce engaging short-form videos and static content using Adobe Creative Suite
• Stay updated with social media trends, ad formats, and competitor strategies
• Support A/B testing efforts for creatives and suggest optimisations based on results

Skills & Experience Required

• 2+ years of experience in a social media creative or content strategy role
• Strong understanding of social-first content styles, storytelling, and platform trends
• Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, etc.
• Experience with video editing, motion graphics, and image design for digital platforms
• Research and build an influencer strategy in collaboration with the creative and marketing team
• Write clear, creative influencer briefs to guide video creation and ensure brand consistency
• Track social trends and competitor campaigns to generate new creative concept
• Familiarity with ad creative performance metrics and best practices for paid social ads
• Creative mindset with a strong eye for detail, layout, and brand alignment

Job Type: Full-time

Pay: Up to Rs80,000.00 per month

Application Question(s):

• How do you stay on top of social media trends, and how do you apply those insights to creative strategy?
• Which tools do you use for video and image editing?
• Have you ever written a creative brief for an influencer campaign? What did you include, and how did you ensure the influencer stayed on-brand?

• Are you able to work on-site in the office in Lahore, Johar Town?
• Are you able to work Monday - Sat from 12pm-9pm?
• Are you able to speak fluent English?

Experience:

• Social Media Management: 2 years (Required)

Work Location: In person