Social media / Digital Marketing expert

Job Responsibilities – Social Media & Digital Marketing ExpertSocial Media Management

• Develop and execute content strategies for Instagram, Facebook, TikTok, and other relevant platforms.
• Plan and publish high-quality posts, stories, reels, and ad creatives aligned with brand guidelines.
• Monitor engagement, respond to comments/messages, and manage community interactions.
• Create monthly content calendars and performance reports.

Digital Marketing & Advertising

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Analyze campaign performance and provide recommendations for improved ROI.
• Manage retargeting campaigns and audience segmentation.
• Track KPIs such as conversion rates, CAC, and ROAS.

Shopify Management

• Upload products, update descriptions, optimize SEO, and manage inventory on Shopify.
• Create and manage discount codes, bundles, and promotions.
• Improve website layout, banners, and user experience.
• Oversee basic troubleshooting and coordinate with developers when needed.

Content Creation & Branding

• Work with graphic designers/photographers or create basic content using Canva or similar tools.
• Ensure brand consistency across all online platforms.
• Produce compelling copy for ads, product pages, and email campaigns.

SEO & Analytics

• Optimize website content for search engines.
• Track performance using Google Analytics, Facebook Insights, and Shopify Analytics.
• Conduct competitor research and market analysis.

Customer Engagement & Reputation Management

• Monitor customer feedback across social media and reviews.
• Support Shopify customer queries related to products, promotions, and campaigns.
• Manage Google Business Profiles where required.

General Responsibilities

• Collaborate with sales and operations team to plan campaigns aligned with promotions and seasons.
• Stay updated with digital trends, new tools, and best practices.
• Assist in planning online and offline marketing campaigns.

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month