Social Media & Digital Marketing Manager (Full Time & On-site)

About the Company

LondonShine is a fast-growing Pakistani consumer brand offering a premium range of household and personal care products — including Shoe Care Products and Household Kitchen Care Products. Backed by 3A Pakistan, LondonShine is distributed through an extensive field sales network spanning major cities across Pakistan, with an expanding digital and e-commerce footprint. We are a team that moves fast, builds boldly, and is committed to making LondonShine a household name in Pakistan.

Role Overview

We are looking for an experienced and results-driven Social Media & Digital Marketing Manager to own LondonShine's entire online presence. This is a leadership role — not just execution. The right candidate will build the brand's digital identity from the ground up, manage campaigns, and drive measurable growth across all digital channels.

Key Responsibilities

• Develop and execute a comprehensive social media and digital marketing strategy aligned with LondonShine's brand identity
• Manage and grow LondonShine's presence across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms
• Plan, launch, and optimize paid ad campaigns (Meta Ads, Google Ads, TikTok Ads) to drive brand awareness and sales
• Create and oversee a content calendar — coordinating with graphic designers and videographers for high-quality content production
• Monitor analytics and campaign performance, producing regular reports with actionable insights
• Build and manage influencer/ambassador partnerships to amplify brand reach
• Drive e-commerce traffic and support online sales growth through digital channels
• Stay current with digital trends, platform algorithm changes, and competitor activity

Requirements

• 4–5 years of proven experience in social media management, digital marketing, or brand marketing
• Strong hands-on experience with Meta Business Suite, Google Ads, and TikTok Ads Manager
• Demonstrated success in running paid ad campaigns with measurable ROI
• Experience in FMCG, consumer goods, or product branding is a strong advantage
• Proficiency in content planning tools (e.g. Hootsuite, Buffer, Meta Planner)
• Basic graphic sense and ability to brief/direct creative teams effectively
• Strong written communication skills — capable of crafting compelling brand copy in English and Urdu
• Bachelor's degree in Marketing, Communications, or a related field

What We Offer

• Competitive salary based on experience
• Creative freedom to shape and build a growing consumer brand
• Direct impact on brand growth at an exciting stage of the company's journey
• Collaborative and fast-moving work environment

To Apply: Send your CV and portfolio/work samples to hr@3a.com.pk Subject line: Application – Social Media & Digital Marketing Manager

Work Location: In person