Social Media & Digital Marketing Specialist

Location: This is a full-time, in-house position based in Wilmington, NC. (We are not considering freelancers or independent contractors.)

Position Summary: This is a dynamic, multi-disciplinary role that goes beyond social media. While you’ll be managing and designing social content, you’ll also be responsible for producing a wide range of marketing materials, including brochures, flyers, videos, trade show graphics, signage, and digital ads.

This role is ideal for someone with a background in both marketing and graphic design who can manage multiple client accounts in a fast-paced agency environment and stay organized under deadlines. You will work closely with a collaborative team of designers, developers, and marketing professionals.

Key Responsibilities:

• Create, schedule, and manage social media content across platforms (Facebook, Instagram, LinkedIn, etc.)
• Design and produce brochures, flyers, print ads, digital banners, signage, and trade show graphics
• Collaborate with team members to brainstorm and execute marketing strategies
• Develop and maintain monthly content calendars for multiple clients
• Write and edit marketing copy, including social captions and print materials
• Monitor performance metrics, track engagement, and adjust content as needed
• Maintain consistency in brand messaging and visual style across all channels
• Manage multiple projects simultaneously while meeting deadlines

Requirements:

• 1–3 years of experience in marketing, social media, or a related field
• Proficient in Canva, Photoshop, Illustrator, and CapCut
• Familiarity with social media scheduling tools (Meta Business Suite, Hootsuite, Buffer, or similar)
• Strong understanding of social media platforms and visual marketing
• Ability to design for both digital and print media
• Excellent writing, communication, and organizational skills
• Ability to work independently and as part of a team

Preferred Skills:

• Experience in a client-facing or agency environment
• Basic knowledge of Meta Ads or Google Ads
• Experience with WordPress or website content updates

Benefits:

• Pay: $20.00 - $23.00 per hour
• Medical and Dental Insurance
• Paid Time Off (PTO)
• Paid Holidays

About Us: GM Web Services is a locally rooted digital marketing agency specializing in website design, branding, and digital strategy. We serve a wide variety of clients and pride ourselves on high-quality service, clear communication, and strong connections within the communities we support.

To Apply: Please submit your resume, a brief cover letter, and a portfolio of your work. In your cover letter, include a short description of a project or campaign you are proud of.Your portfolio should include:

• 2–3 examples of social media content or campaigns
• 1–2 examples of marketing materials such as brochures, flyers, digital ads, or trade show graphics

Job Type: Full-time

Pay: $20.00 - $23.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Wilmington, NC 28403 (Required)

Ability to Relocate:

• Wilmington, NC 28403: Relocate before starting work (Required)

Work Location: In person