Social Media Director/ Partner

Job Summary
We are seeking a dynamic and innovative Social Media Director/Partner to lead our digital storytelling and brand presence across multiple platforms. This role offers an exciting opportunity to shape and execute comprehensive social media strategies that elevate our brand, engage our audience, and drive business growth. As a key partner, you will collaborate closely with creative, marketing, and public relations teams to craft compelling content, analyze performance metrics, and foster meaningful relationships with our online community. Your expertise in digital marketing and social media management will be instrumental in positioning us as a leader in our industry.

Duties

• Develop and implement innovative social media strategies aligned with overall brand objectives to increase engagement, followers, and conversions.
• Oversee daily management of all social media channels including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms using tools like Hootsuite and Buffer.
• Create, curate, and optimize engaging content—ranging from graphics created in Adobe Photoshop or Illustrator to videos edited for platforms using Adobe Creative Suite or video editing software.
• Conduct social listening to monitor brand sentiment, industry trends, and competitor activity; leverage insights to refine campaigns.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness; prepare detailed reports for stakeholders.
• Foster strong relationships with influencers, media outlets, partners, and community members through proactive relationship management strategies.
• Coordinate public relations efforts by crafting press releases, managing media inquiries, and enhancing the brand’s reputation through strategic communication.
• Stay current on digital marketing trends, SEO best practices, keyword research techniques, e-commerce integrations, and emerging social media features to keep strategies fresh and effective.

Requirements

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, branding, and campaign management.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Strong knowledge of social listening tools like Hootsuite or Buffer for monitoring brand mentions and industry trends.
• Expertise in managing advertising campaigns on Facebook Advertising along with other paid media platforms.
• Familiarity with web analytics tools including Google Analytics to track performance metrics effectively.
• Excellent proofreading skills combined with a keen eye for branding consistency across all digital content.
• Ability to develop compelling visual assets that align with brand identity using Adobe Creative Suite applications.
• Experience in relationship management within digital communities or influencer networks to foster engagement.
• Knowledge of SEO principles, keyword research techniques, e-commerce integration strategies, and web analytics insights.
• Strong communication skills with the ability to collaborate across teams while maintaining a proactive approach toward innovation. Join us as a Social Media Director/Partner if you’re passionate about shaping vibrant online communities through creative storytelling! Bring your energy, expertise in digital marketing tools like Hootsuite or Buffer, mastery of Adobe Creative Suite applications, and strategic mindset to help us grow our brand presence globally!

Job Types: Full-time, Part-time, Internship

Work Location: In person