Social Media & E-Commerce Coordinator (Apparel Brand)

Overview
Join our dynamic apparel brand as a Social Media & E-Commerce Coordinator, where your creativity and strategic thinking will drive our online presence and sales growth. This energetic role offers the chance to craft compelling content, manage vibrant social media campaigns, and optimize our e-commerce platform to connect with a global audience. If you thrive in a fast-paced environment and are passionate about fashion, digital marketing, and storytelling, this is your opportunity to make a meaningful impact while working with a talented team dedicated to innovation and style.

Responsibilities

• Develop and execute engaging social media strategies across platforms such as Facebook, Instagram, TikTok, and Pinterest to boost brand awareness and customer engagement.
• Manage daily social media management using tools like Hootsuite or Buffer, scheduling posts, monitoring interactions, and analyzing performance metrics.
• Create captivating content including photography, videos, graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance brand storytelling.
• Oversee e-commerce operations by updating product listings, optimizing product descriptions with SEO best practices, and ensuring a seamless shopping experience.
• Implement digital marketing campaigns including Facebook Advertising and Google Analytics insights to increase traffic and conversions.
• Conduct social listening to monitor brand reputation, industry trends, and customer feedback for continuous improvement.
• Collaborate with public relations teams to coordinate branding efforts and manage relationship building with influencers and partners.
• Perform keyword research and web analytics to refine content strategies and improve search engine visibility.
• Proofread all content for accuracy, consistency, and brand voice before publishing.
• Support photography sessions for product shoots and create compelling visual content that aligns with branding guidelines.

Skills

• Proficiency in social media management tools such as Hootsuite or Buffer.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO principles, keyword research, Google Analytics, and web analytics tools.
• Experience in social media marketing including Facebook Advertising campaigns.
• Skilled in content creation—writing engaging copy, editing videos, taking professional product photos.
• Ability to analyze data from social listening tools and web analytics platforms for actionable insights.
• Excellent proofreading skills ensuring high-quality content output.
• Familiarity with e-commerce platforms and digital marketing strategies tailored for online retail environments.
• Relationship management skills for engaging with influencers, partners, and customers effectively.
• Strong organizational skills to manage multiple campaigns simultaneously while maintaining attention to detail. Embark on this exciting journey where your innovative ideas will shape our brand’s digital footprint! We’re committed to fostering a vibrant work environment that values creativity, collaboration, and growth—plus the opportunity to influence fashion trends worldwide!

Pay: $28.02 - $33.75 per hour

Work Location: Hybrid remote in New York, NY 10018